Top Ads on Tantan

Tantan Background Introduction:

Tantan最大の特徴は、あなたの現在いる場所の付近にいる人々との出会いを支援するするアプリです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tantan has been advertising and marketing on Facebook for many years. And Tantan has placed 1692 of ads on the Facebook platform in the last month. In the past few years,Tantan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tantan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tantan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tantan.

BigSpy

1.Tantan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tantan  Tantan  Tantan
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tantan Marketing Objectives Analysis: 

Tantan has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tantan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tantan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  用探探,配對率瞬間提高180%!遇見對的人  打開探探,找到你的Ta 立即體驗3秒配對 
Ad Copy Text  探探VIP會員特權新功能“搜索好友、備註昵稱、隱藏活躍時間“上線 特權功...  -  -
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  DOWNLOAD
Text Word Count 145  142  382
Like 18  4  70

Tantan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tantan Top 1 ads got 18 likes. Tantan uses a sentence with the finishing touch title: “用探探,配對率瞬間提高180%!遇見對的人”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tantan shared 145 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tantan should continue to optimize the ad content.

3.Tantan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-05-2020-06-20  2020-06-11-2020-06-20  2020-05-14-2020-06-20
Landing Page Link  http://itunes.apple.com/app/id861891048  http://itunes.apple.com/app/id861891048   http://itunes.apple.com/app/id861891048

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tantan are successful.

Tantan Creative Analysis: 

Tantan placed a Video ad in 2020-05-05-2020-06-20, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tantan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  Malaysia
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tantan has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tantan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-20  2020-06-11-2020-06-20  2020-05-14-2020-06-20
During  47 days  10 days 38 days 
Like  18  4  70
Share  0  0  2
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Tantan ‘s Top 1 ad received 18 likes, 0 shares, 0 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tantan, helping Tantan to grasp the ad data more clearly.