Top Ads on Tally

Tally Background Introduction:

Tally is the easiest way to manage your credit cards. Enjoy the rewards without the unfair APRs, costly fees, and hassle of managing multiple cards.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tally has been advertising and marketing on Facebook for many years. And Tally has placed 179 of ads on the Facebook platform in the last month. In the past few years,Tally has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tally on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tally. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tally.


1.Tally Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tally  Tally  Tally
Page Categories  Health/Beauty  Clothing (Brand)  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tally Marketing Objectives Analysis: 

Tally has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tally best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tally Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Schizophrenia Research Study Now Recruiting  Tally Weijl Missed You Party Deployment Ready Solutions 
Ad Copy Text  Schizophrenia study for people 18 to 55 years of age. Clinical trial-related care is provided at no ...  Gyere el az Árkád Tallyba, ahol FARKAS TIMIVEL és MARKÓ REBEKÁVAL várunk Benneteket! Készít...  Need to get back to trading? Need to scan employees and or customers? Let us help you with high vol...
Link Description  Schizophrenia is a chronic (long-lasting) condition that changes how a person thinks, acts and feels. While therapies exist to address some symptoms of schizophrenia, there are currently no approved medications for the cognitive impairment associated with this condition. This clinical trial is researching potential ways to change this.  Fête · 152 personnes  Solutions Available From R993.00 pm
Website Link
Text Word Count 105  420  414
Like 32  64  55

Tally Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tally Top 1 ads got 32 likes. Tally uses a sentence with the finishing touch title: “Schizophrenia Research Study Now Recruiting”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tally shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tally should continue to optimize the ad content.

3.Tally Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-19  2020-06-11-2020-06-17  2020-05-25-2020-06-05
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:824774757552394,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591908164,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3432642290098948%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:824774757552394,%22page_id%22:824774757552394,%22post_id%22:3432642290098948,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tally are successful.

Tally Creative Analysis: 

Tally placed a Image ad in 2020-06-05-2020-06-19, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tally Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nicaragua  Hungary  South Africa
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tally has the best conversion in Nicaragua, and can advertise more in Nicaragua in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tally Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-19  2020-06-11-2020-06-17  2020-05-25-2020-06-05
During  15 days  7 days 12 days 
Like  32  64  55
Share  22  0  27
Comment  7  4  17

Advertising effectiveness is a direct manifestation of advertising. Tally ‘s Top 1 ad received 32 likes, 22 shares, 7 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tally, helping Tally to grasp the ad data more clearly.