Top Ads on TalkingNutrition

TalkingNutrition Background Introduction:

Science-based conversations about micronutrient inadequacies & benefits of good nutrition from http://TalkingNutrition.DSM.com. Follow @DSMNutrition.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TalkingNutrition has been advertising and marketing on Facebook for many years. And TalkingNutrition has placed 19 of ads on the Facebook platform in the last month. In the past few years,TalkingNutrition has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TalkingNutrition on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TalkingNutrition. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TalkingNutrition.

BigSpy

1.TalkingNutrition Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TalkingNutrition  TalkingNutrition  TalkingNutrition
Page Categories  Science Website  Science Website  Science Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TalkingNutrition Marketing Objectives Analysis: 

TalkingNutrition has been operating in Science Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TalkingNutrition best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TalkingNutrition Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Find out more  Find out more Find out more 
Ad Copy Text  Discover how nutritional supplementation as part of future public health strategies could be support...  Get an expert view on how changing our food systems can help to end world hunger and protect the pla...  Discover how DSM is supporting the development of personalized nutrition solutions with a state-of-t...
Link Description  Visit Talking Nutrition  Talking Nutrition  DSM aquires AVA
Website Link  www.dsm.com  www.dsm.com  www.dsm.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 124  103  123
Like 266  28  20

TalkingNutrition Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TalkingNutrition Top 1 ads got 266 likes. TalkingNutrition uses a sentence with the finishing touch title: “Find out more”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TalkingNutrition shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TalkingNutrition should continue to optimize the ad content.

3.TalkingNutrition Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-16-2020-04-21  2020-04-07-2020-04-10  2019-12-11-2019-12-18
Landing Page Link  https://www.dsm.com/markets/human-nutrition/en/talking-nutrition/ask-the-expert-how-to-build-immunity-with-the-right-nutrients.html?utm_source=facebook&utm_medium=social&utm_campaign=immunity-vlog&utm_term=emea&utm_content=ad1&utm_vehicle=post-article&fbclid=IwAR2l39XfGiXv1yJN9jdvuQvmmW_QpCDxQ8Pz_IG-tOT85ASpjejVLkrBzBM  https://www.dsm.com/markets/human-nutrition/en/talking-nutrition/expert-view-how-can-we-rethink-our-food-systems-for-a-sustainable-future.html?utm_source=facebook&utm_medium=social&utm_campaign=sfs&utm_term=emea-ngo&utm_content=ad1&utm_vehicle=post-article&fbclid=IwAR1ZyBnZRdh3URHFbzgHa9df4OK0AfNwfXZ5gMRjBinYFhkClDY_Tv0HKHM   https://www.dsm.com/markets/human-nutrition/en/talking-nutrition/successfully-connecting-the-dots-in-personalized-nutrition.html?utm_source=facebook&utm_medium=social&utm_campaign=ava&utm_term=randd&utm_content=ad1&utm_vehicle=post-article

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TalkingNutrition are successful.

TalkingNutrition Creative Analysis: 

TalkingNutrition placed a Image ad in 2020-04-16-2020-04-21, and got 266 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TalkingNutrition Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Algeria  N/A
Language  Estonian  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TalkingNutrition has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TalkingNutrition Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-04-21  2020-04-07-2020-04-10  2019-12-11-2019-12-18
During  6 days  4 days 8 days 
Like  266  28  20
Share  2  2  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. TalkingNutrition ‘s Top 1 ad received 266 likes, 2 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TalkingNutrition, helping TalkingNutrition to grasp the ad data more clearly.