Top Ads on Take IELTS Official

Take IELTS Official Background Introduction:

The International English Language Testing System (IELTS) is the world's most popular English language proficiency test with over 3 million tests taken in 2017.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Take IELTS Official has been advertising and marketing on Facebook for many years. And Take IELTS Official has placed 45 of ads on the Facebook platform in the last month. In the past few years,Take IELTS Official has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Take IELTS Official on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Take IELTS Official. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Take IELTS Official.

BigSpy

1.Take IELTS Official Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Take IELTS Official  Take IELTS Official  Take IELTS Official
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Take IELTS Official Marketing Objectives Analysis: 

Take IELTS Official has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Take IELTS Official best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Take IELTS Official Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign up for free IELTS webinars and prep material | Take IELTS  Sign up for free IELTS webinars and prep material | Take IELTS Migration made possible with IELTS 
Ad Copy Text  From the comfort of your home, you can join a session of our free IELTS live webinars which run ever...  From the comfort of your home, you can join a session of our free IELTS live webinars which run ever...  Let IELTS take you places! Register for your test today!
Link Description  Please complete this form to join free IELTS webinars from 2 - 30 June 2020 and to receive free IELTS preparation material and information about future tests.All the fields marked with an asterisk (*) are mandatory.  Please complete this form to join free IELTS webinars from 2 - 30 June 2020 and to receive free IELTS preparation material and information about future tests.All the fields marked with an asterisk (*) are mandatory.  Are you a skilled professional looking for work overseas or want to migrate to your chosen destination with your family? Are you living overseas, and want to take your IELTS in Sri Lanka? Whatever your plans are, we can help you succeed.
Website Link  bit.ly  bit.ly  www.britishcouncil.lk
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 288  288  56
Like 339  353  139

Take IELTS Official Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Take IELTS Official Top 1 ads got 339 likes. Take IELTS Official uses a sentence with the finishing touch title: “Sign up for free IELTS webinars and prep material | Take IELTS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Take IELTS Official shared 288 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Take IELTS Official should continue to optimize the ad content.

3.Take IELTS Official Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-11-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://takeielts.britishcouncil.org/take-ielts/prepare/free-practice-material?utm_source=Social_Media&utm_medium=BCIELTS_Facebook&utm_campaign=Webinars_2020&fbclid=IwAR2vzD_39NnhU63SbNIjm-ChQY91BplfyWrGQj1iFZs3VRhaZBVlJSvFNmo  https://takeielts.britishcouncil.org/take-ielts/prepare/free-practice-material?utm_source=Social_Media&utm_medium=BCIELTS_Facebook&utm_campaign=Webinars_2020&fbclid=IwAR1QsIQJmjYRfT4tCChRkw5pe9CPpZ5vGXcQOYqBrsfIGnR7JIe-kLqsc4w   https://www.britishcouncil.lk/migration-ielts?utm_source=facebook&utm_medium=cpc&utm_campaign=loops

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Take IELTS Official are successful.

Take IELTS Official Creative Analysis: 

Take IELTS Official placed a Image ad in 2020-06-11-2020-06-19, and got 339 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Take IELTS Official Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Sri Lanka
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Take IELTS Official has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Take IELTS Official Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-11-2020-06-18  2020-06-09-2020-06-18
During  9 days  8 days 8 days 
Like  339  353  139
Share  17  8  13
Comment  15  9  2

Advertising effectiveness is a direct manifestation of advertising. Take IELTS Official ‘s Top 1 ad received 339 likes, 17 shares, 15 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Take IELTS Official, helping Take IELTS Official to grasp the ad data more clearly.