Top Ads on Taikoo Place
Taikoo Place Background Introduction:
太古坊 (Taikoo Place)，不單是一個商業及消閑綜合社區，透過舉辦不同形式的文化藝術活動，為大家帶來超越一般購物娛樂的嶄新生活體驗，是一個別具濃厚文化色彩的生活國度。
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Taikoo Place has been advertising and marketing on Facebook for many years. And Taikoo Place has placed 21 of ads on the Facebook platform in the last month. In the past few years,Taikoo Place has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Taikoo Place on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Taikoo Place. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Taikoo Place.
1.Taikoo Place Top 3 Ads Basic Understanding
|Name||Taikoo Place||Taikoo Place||Taikoo Place|
|Page Categories||Performance Art||Performance Art||Bakery|
Taikoo Place Marketing Objectives Analysis:
Taikoo Place has been operating in Performance Art for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Taikoo Place best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Taikoo Place Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Taikoo Place||【#KooIdeas: 不要忘記理想】||N/A|
|Ad Copy Text||-||-||no setting|
|Link Description||【夏日美肌之育成】 當戴口罩成為新常態，肌膚都有新問題湧現——敏感肌、乾燥肌、油性肌無一幸免。找出相應的護膚品成分才可對症下藥，立即看看The Mag推介的各種紓緩對策：https://bit.ly/36ToLWU 一覽更多生活靈感與職場小智慧，發掘驚喜：https://bit.ly/2R3Afjw Summer skincare hacks Struggling with skin sensitivity, dryness and oiliness as wearing surgical masks becomes the new normal? Keep your skin woes at bay with the right skincare ingredients. Find your remedy on The Mag now: https://bit.ly/2XovoNN Discover more lifestyle stories and workplace wisdom here: https://bit.ly/39BUlYA #TaikooPlace #太古坊 #TheMag #口罩煩惱 #急救肌膚 #Summertime #SkinWoes||Taikoo Social 變得更出色 ！ Taikoo Social 搜羅多元化精彩活動及熱辣辣優惠，以及太古坊所有的新奇有趣事！萬勿錯過！||N/A|
|Text Word Count||761||1752||0|
Taikoo Place Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Taikoo Place Top 1 ads got 5 likes. Taikoo Place uses a sentence with the finishing touch title: “Taikoo Place”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Taikoo Place shared 761 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Taikoo Place should continue to optimize the ad content.
3.Taikoo Place Top 3 Ads Creative Selection
|Landing Page Link||https://www.taikooplace.com/zh-hk/whatson/the-mag/skincareconcerns2020?utm_source=fb_int_pub_themagbeauty_tc&utm_medium=social&utm_campaign=202006_mag_themag||https://taikooplace.page.link/202005-social-fb_post_pub_bonicious_tc-tks_2020openrice?fbclid=IwAR0vAKanrw4xUphgm6wg3ry2bUMRtYvL1iZMu6yYS-BK9YJ1aG7bbFDFOhs||https://www.oookie-cookie.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Taikoo Place are successful.
Taikoo Place Creative Analysis:
Taikoo Place placed a Image ad in 2020-06-02-2020-06-10, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Taikoo Place Top 3 Ads Audience Analysis:
|Country||China||N/A||Hong Kong SAR|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Taikoo Place has the best conversion in China, and can advertise more in China in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Taikoo Place Top 3 Ads Performance Display
|During||9 days||7 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. Taikoo Place ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Taikoo Place, helping Taikoo Place to grasp the ad data more clearly.