Top Ads on TacoTax

TacoTax Background Introduction:

Nous proposons aux particuliers des outils pour gérer leur fiscalité, bénéficier de tous les avantages fiscaux auxquels ils ont droit, et défiscaliser.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TacoTax has been advertising and marketing on Facebook for many years. And TacoTax has placed 35 of ads on the Facebook platform in the last month. In the past few years,TacoTax has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TacoTax on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TacoTax. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TacoTax.


1.TacoTax Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TacoTax  TacoTax  TacoTax
Page Categories  Tax Preparation Service  Tax Preparation Service  Tax Preparation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TacoTax Marketing Objectives Analysis: 

TacoTax has been operating in Tax Preparation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TacoTax best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TacoTax Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Réduisez vos impôts.Gratuit.  Réduisez vos impôts. Gratuit. Réduisez vos impôts. Gratuit. 
Ad Copy Text  Cette start up vous aide à payer moins d'impôts !  Salaire mensuel supérieur à 3.000€ net ? Nous vous aidons à réduire vos impôts !  Salaire mensuel supérieur à 3.000€ net ? Nous vous aidons à réduire vos impôts !
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 51  87  87
Like 32  38  38

TacoTax Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TacoTax Top 1 ads got 32 likes. TacoTax uses a sentence with the finishing touch title: “Réduisez vos impôts.Gratuit.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TacoTax shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TacoTax should continue to optimize the ad content.

3.TacoTax Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-11-28-2020-06-14  2019-09-25-2020-06-13  2020-03-03-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TacoTax are successful.

TacoTax Creative Analysis: 

TacoTax placed a Video ad in 2019-11-28-2020-06-14, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TacoTax Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TacoTax has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TacoTax Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-28-2020-06-14  2019-09-25-2020-06-13  2020-03-03-2020-06-13
During  200 days  263 days 103 days 
Like  32  38  38
Share  1  9  9
Comment  2  41  8

Advertising effectiveness is a direct manifestation of advertising. TacoTax ‘s Top 1 ad received 32 likes, 1 shares, 2 comments in just 200 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TacoTax, helping TacoTax to grasp the ad data more clearly.