Top Ads on Taboola

Taboola Background Introduction:

Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Taboola has been advertising and marketing on Facebook for many years. And Taboola has placed 2638 of ads on the Facebook platform in the last month. In the past few years,Taboola has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Taboola on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Taboola. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Taboola.


1.Taboola Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Taboola  Taboola  Taboola
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Taboola Marketing Objectives Analysis: 

Taboola has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Taboola best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Taboola Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Native Ads Now >>  Taboola testen - Traffic steigern Try Taboola Now >> 
Ad Copy Text  Drive Traffic that Converts with the Largest Native Ads Platform  Du willst qualitativ hochwertigen Traffic auf deine Website leiten? Mit Taboola Native Ads kannst du...  Drive Traffic that Converts with the Largest Native Ads Platform
Link Description  Watch Your Results Skyrocket  Anzeigen erstellen war nie leichter >>  The Future of Digital Advertising
Website Link
Text Word Count 64  195  64
Like 28  36  1

Taboola Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Taboola Top 1 ads got 28 likes. Taboola uses a sentence with the finishing touch title: “Try Native Ads Now >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Taboola shared 64 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Taboola should continue to optimize the ad content.

3.Taboola Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-11-2020-06-19  2020-05-16-2020-06-19  2020-04-22-2020-06-18
Landing Page Link,+IE,+US,+CA&utm_content=Native-GIF-v3_H1_V13_D2&fbclid=IwAR1JbxyWEFEjsHU7Y16Qt612mwKwiFeU3TMy19msmt3JlBzszjGdgxHcTok,%20BE,%20LU,%20AT,%20CH,%20DE,%20IE,%20GB&utm_content=Jungle_Full_Video,+PL,+Nordics&utm_term=MG_ml_ALL-P_ALL-P_ALL-D_Video-Views_Registration_View10sec_Facebook_Standard_T-26.03_NL,+FI,+IS,+DK,+SE,+NO,+PL&utm_content=Jungle-GIF-Big-Logo_H1_V13_D2&fbclid=IwAR1PW07Bfdh0v_WaK9Pi6lc8sKdzNZPspI07Flx2dT-AU_hm8xexmPVY30g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Taboola are successful.

Taboola Creative Analysis: 

Taboola placed a Video ad in 2020-05-11-2020-06-19, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Taboola Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Austria,Belgium,Iraq  N/A
Language  Swedish  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Taboola has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Taboola Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-19  2020-05-16-2020-06-19  2020-04-22-2020-06-18
During  40 days  35 days 58 days 
Like  28  36  1
Share  3  4  1
Comment  1  2  0

Advertising effectiveness is a direct manifestation of advertising. Taboola ‘s Top 1 ad received 28 likes, 3 shares, 1 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Taboola, helping Taboola to grasp the ad data more clearly.