Top Ads on Tableau Software

Tableau Software Background Introduction:

Tableau Software helps people see and understand data. Tableau delivers fast analytics, visualization and rapid-fire business intelligence.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Tableau Software has been advertising and marketing on Facebook for many years. And Tableau Software has placed 692 of ads on the Facebook platform in the last month. In the past few years,Tableau Software has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Tableau Software on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Tableau Software. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Tableau Software.

BigSpy

1.Tableau Software Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Tableau Software  Tableau Software  Tableau Software
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Tableau Software Marketing Objectives Analysis: 

Tableau Software has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Tableau Software best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Tableau Software Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tableau Software  Tipps für Dashboards Tableau and R together 
Ad Copy Text  A picture may be worth a thousand words—but a powerful, interactive dashboard answers thousands of...  Mit diesen Tipps und Tricks erstellen Sie effektive Dashboards für datengesteuerte Entscheidungen.  Use visual analytics with the power of R to speed up your data science projects and get them in fron...
Link Description  N/A  N/A  Tableau and R together makes it easier to see and communicate the results of advanced data analytics
Website Link  www.tableau.com  www.tableau.com  www.tableau.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 153  99  192
Like 57  1  18

Tableau Software Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Tableau Software Top 1 ads got 57 likes. Tableau Software uses a sentence with the finishing touch title: “Tableau Software”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Tableau Software shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Tableau Software should continue to optimize the ad content.

3.Tableau Software Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-05-26-2020-06-19  2020-05-26-2020-06-18
Landing Page Link  https://www.tableau.com/asset/5-most-influential-visualizations?utm_campaign=Prospecting-CORE-ALL-ALL-ALL-ALL&utm_medium=Paid+Social&utm_source=Facebook&utm_campaign_id=2017049&utm_language=EN&utm_country=USCA&adgroup=SIM-All+Core&adused=CAR&creative=RedGantt  https://www.tableau.com/de-de/asset/10-best-practices-building-effective-dashboards?utm_campaign=Nurture-CORE-ALL-ALL-ALL-ALL&utm_medium=Paid+Social&utm_source=Facebook&utm_campaign_id=2017049&utm_language=DE&utm_country=DACH&adgroup=CRM-Lytics-All+Int&adused=Static&creative=C19viz-blueorangedots   https://www.tableau.com/asset/power-r-and-visual-analytics?utm_campaign=Nurture-CORE-ALL-ALL-ALL-ALL&utm_medium=Paid+Social&utm_source=Facebook&utm_campaign_id=2017049&utm_language=EN&utm_country=SoEUR&adgroup=CRM-LiveRamp-All+Int&adused=Static&creative=C19viz-bluebars&fbclid=IwAR2-FD3n7dgnAcXObDQ8EoD3RB0Y7T6HJWmC97qQDF_3gQXlk2Djnu9WP70

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Tableau Software are successful.

Tableau Software Creative Analysis: 

Tableau Software placed a Carousel ad in 2020-06-16-2020-06-19, and got 57 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Tableau Software Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Korea,United States  Germany  N/A
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Tableau Software has the best conversion in Korea,United States, and can advertise more in Korea,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Tableau Software Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-05-26-2020-06-19  2020-05-26-2020-06-18
During  4 days  25 days 24 days 
Like  57  1  18
Share  5  0  1
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Tableau Software ‘s Top 1 ad received 57 likes, 5 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Tableau Software, helping Tableau Software to grasp the ad data more clearly.