Top Ads on TYO

TYO Background Introduction:

TYO היפנית במונטיפיורי 7 תל אביב מציעה תפריט המורכב מחומרי הגלם שנבחרו בקפידה מכל העולם על ידי יאמה סאן, השף היפני שהגיע מטוקיו.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TYO has been advertising and marketing on Facebook for many years. And TYO has placed 51 of ads on the Facebook platform in the last month. In the past few years,TYO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TYO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TYO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TYO.

BigSpy

1.TYO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TYO  TYO  TYO
Page Categories  Company  Other  Japanese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

TYO Marketing Objectives Analysis: 

TYO has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TYO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TYO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  פריים ראשון לציון תפריט משלוחים  e-就業が選ばれる理由は? TYO 
Ad Copy Text  -  no setting  מלצרים/יות | ברמנים./יות - הצטרפו אלינו! לפרטים: 054-215-8807
Link Description  N/A  「e-就業OasiS(オアシス)」は、「働く」と「休む」を管理し、ワーク・ライフ・バランスを実現。いきいきとした職場環境づくりや、生活の質を高めるためのステップアップとして、働き方・休み方改革への取り組みをサ.....  מלצרים/יות | ברמנים./יות - הצטרפו אלינו! לפרטים: 054-215-8807
Website Link  www.frame-rishon.food.co.il  www.nds-tyo.co.jp  www.facebook.com
CTA  SEE_MENU  SIGN_UP  
Text Word Count 350  0  96
Like 2  0  37

TYO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TYO Top 1 ads got 2 likes. TYO uses a sentence with the finishing touch title: “פריים ראשון לציון תפריט משלוחים”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TYO shared 350 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TYO should continue to optimize the ad content.

3.TYO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-07-2020-06-17  2020-05-12-2020-06-14  2020-05-26-2020-06-04
Landing Page Link  https://www.frame-rishon.food.co.il/?utm_source=facebook&utm_medium=cpc&utm_campaign=frame-rishon  https://www.nds-tyo.co.jp/e-oasis/   https://www.facebook.com/TYO.tlv/?refid=28&_ft_=adid.6187678128902:qid.6834692094654945466:mf_story_key.-8367813243150320322:is_sponsored.1:ei.AI@AQJ4S8Ephgg7ilvlFEbEzOskg22Rpkbq_Eih9nwq5pQSFrZJHAAdsd_tS8-phtK_ZNtBaw-XmtGROE78az6cb3lp:top_level_post_id.2948620648506309:content_owner_id_new.687524004615996:page_id.687524004615996:src.22:photo_id.2948620648506309:story_location.5:story_attachment_style.photo:view_time.1591325428:filter.h_nor:tds_flgs.3:actrs.687524004615996:page_insights.%7B%22687524004615996%22:%7B%22page_id%22:687524004615996,%22page_id_type%22:%22page%22,%22actor_id%22:687524004615996,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590580068,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B2948620648506309%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:687524004615996,%22page_id%22:687524004615996,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TYO are successful.

TYO Creative Analysis: 

TYO placed a Video ad in 2020-06-07-2020-06-17, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TYO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  Israel
Language  N/A  Japanese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TYO has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TYO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-17  2020-05-12-2020-06-14  2020-05-26-2020-06-04
During  11 days  34 days 10 days 
Like  2  0  37
Share  0  0  0
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. TYO ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TYO, helping TYO to grasp the ad data more clearly.