TWOTHIRDS Background Introduction:

TWOTHIRDS of the world are covered by OCEAN - home to all marine life and a source of endless joy - At TWOTHIRDS we craft ocean-friendly apparel.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TWOTHIRDS has been advertising and marketing on Facebook for many years. And TWOTHIRDS has placed 263 of ads on the Facebook platform in the last month. In the past few years,TWOTHIRDS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TWOTHIRDS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TWOTHIRDS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TWOTHIRDS.


1.TWOTHIRDS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Clothing Store  Clothing Store  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

TWOTHIRDS Marketing Objectives Analysis: 

TWOTHIRDS has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TWOTHIRDS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TWOTHIRDS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  Our beloved Romvi shirt is now available in this unique Aqua Green. It is made of 100% Tencel, one o...  Sustainable, high-quality garments, made in Europe with love.  NEW IN: Severny Aqua Green Our newest Severny knit is that classy design you can always turn to, it ...
Link Description  Stop overproduction, pre-order.  N/A  Stop overproduction, pre-order.
Website Link
Text Word Count 184  61  246
Like 19  289  147

TWOTHIRDS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TWOTHIRDS Top 1 ads got 19 likes. TWOTHIRDS uses a sentence with the finishing touch title: “ROMVI SHIRT”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TWOTHIRDS shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TWOTHIRDS should continue to optimize the ad content.

3.TWOTHIRDS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-29-2020-06-18  2020-01-19-2020-06-15  2020-05-07-2020-06-14
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:128787593816071,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1579516570,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3136238163070984%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:128787593816071,%22page_id%22:128787593816071,%22post_id%22:3136238163070984,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TWOTHIRDS are successful.

TWOTHIRDS Creative Analysis: 

TWOTHIRDS placed a Image ad in 2020-04-29-2020-06-18, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TWOTHIRDS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Austria
Language  English  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TWOTHIRDS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TWOTHIRDS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-06-18  2020-01-19-2020-06-15  2020-05-07-2020-06-14
During  51 days  149 days 39 days 
Like  19  289  147
Share  0  5  10
Comment  2  9  5

Advertising effectiveness is a direct manifestation of advertising. TWOTHIRDS ‘s Top 1 ad received 19 likes, 0 shares, 2 comments in just 51 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TWOTHIRDS, helping TWOTHIRDS to grasp the ad data more clearly.