Top Ads on TVNZ OnDemand

TVNZ OnDemand Background Introduction:

Hi, we’re TVNZ OnDemand. Get the latest on our shows and the easiest ways to watch them. Feel free to talk to us here or tweet us @TVNZ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TVNZ OnDemand has been advertising and marketing on Facebook for many years. And TVNZ OnDemand has placed 56 of ads on the Facebook platform in the last month. In the past few years,TVNZ OnDemand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TVNZ OnDemand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TVNZ OnDemand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TVNZ OnDemand.

BigSpy

1.TVNZ OnDemand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TVNZ OnDemand  TVNZ OnDemand  TVNZ OnDemand
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TVNZ OnDemand Marketing Objectives Analysis: 

TVNZ OnDemand has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TVNZ OnDemand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TVNZ OnDemand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch The Twilight Zone  The Drawing Show ✏️ TVNZ OnDemand 
Ad Copy Text  Find your favourite show on TVNZ OnDemand this month ⬇️  It's time to draw with an all-new season of The Drawing Show! ✏️ ️  What are you watching next OnDemand? ➡️
Link Description  N/A  N/A  N/A
Website Link  www.tvnz.co.nz  www.tvnz.co.nz  www.tvnz.co.nz
CTA  WATCH_MORE  WATCH_MORE  WATCH_MORE
Text Word Count 59  72  43
Like 25  156  204

TVNZ OnDemand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TVNZ OnDemand Top 1 ads got 25 likes. TVNZ OnDemand uses a sentence with the finishing touch title: “Watch The Twilight Zone ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TVNZ OnDemand shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TVNZ OnDemand should continue to optimize the ad content.

3.TVNZ OnDemand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-07-2020-06-16  2020-06-01-2020-06-06  2020-05-11-2020-06-04
Landing Page Link  https://www.tvnz.co.nz/shows/rhys-darby-big-in-japan?fbclid=IwAR1LWInfN3m1AVpm6YW-901Vb9CB7AqYYIiLzun9RzuuGpJ57UULmqYATFA  https://www.tvnz.co.nz/shows/drawing-show-the   https://www.tvnz.co.nz/shows/north-korea-voices-from-the-secret-state?fbclid=IwAR1-mTUcAoy-UMPFo9YiYc9zzgxPEskTv1PPilhOJEDGj0PGEtelSunIdbQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TVNZ OnDemand are successful.

TVNZ OnDemand Creative Analysis: 

TVNZ OnDemand placed a Carousel ad in 2020-06-07-2020-06-16, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TVNZ OnDemand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  New Zealand  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TVNZ OnDemand has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TVNZ OnDemand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-16  2020-06-01-2020-06-06  2020-05-11-2020-06-04
During  10 days  6 days 25 days 
Like  25  156  204
Share  0  31  5
Comment  2  24  14

Advertising effectiveness is a direct manifestation of advertising. TVNZ OnDemand ‘s Top 1 ad received 25 likes, 0 shares, 2 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TVNZ OnDemand, helping TVNZ OnDemand to grasp the ad data more clearly.