Top Ads on TUMI

TUMI Background Introduction:

TRAVEL WITH TUMI: instagram.com/TUMItravel youtube.com/TUMItravel twitter.com/TUMItravel pinterest.com/TUMItravel

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TUMI has been advertising and marketing on Facebook for many years. And TUMI has placed 104 of ads on the Facebook platform in the last month. In the past few years,TUMI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TUMI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TUMI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TUMI.

BigSpy

1.TUMI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TUMI  TUMI  TUMI
Page Categories  Product/Service  Product/Service  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TUMI Marketing Objectives Analysis: 

TUMI has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TUMI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TUMI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Выбирайте лучшее ⇨  Выбирайте лучшее ⇨ Ahora es más fácil enviar mensajes a Tumi Abortion Clinic namibia windhoek+27781173631. 
Ad Copy Text  Функциональные рюкзаки американского премиум-бренда T...  Ищете стильный и долговечный рюкзак для ноутбука и док...  no setting
Link Description  Доставка бесплатная  Доставка бесплатная  N/A
Website Link  tumi-store.ru  tumi-store.ru  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  MESSAGE_PAGE
Text Word Count 427  326  0
Like 6  35  166

TUMI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TUMI Top 1 ads got 6 likes. TUMI uses a sentence with the finishing touch title: “Выбирайте лучшее ⇨”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TUMI shared 427 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TUMI should continue to optimize the ad content.

3.TUMI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-18-2020-06-10  2020-05-18-2020-06-08  2019-12-30-2020-05-31
Landing Page Link  https://tumi-store.ru/?utm_source=instagram&utm_medium=konversii&utm_campaign=auto_msk&utm_content=3&fbclid=IwAR1EcJjHeI2RSf3Wesc70vfN_D2MKDDvGzKRUIQ7_iLKaHa5BcrvQt2_dY8  https://tumi-store.ru/?utm_source=instagram&utm_medium=konversii&utm_campaign=auto_msk&utm_content=1   https://www.facebook.com/220582128882743/posts/449709259303361/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TUMI are successful.

TUMI Creative Analysis: 

TUMI placed a Image ad in 2020-05-18-2020-06-10, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TUMI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TUMI has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TUMI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-10  2020-05-18-2020-06-08  2019-12-30-2020-05-31
During  24 days  22 days 154 days 
Like  6  35  166
Share  1  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. TUMI ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TUMI, helping TUMI to grasp the ad data more clearly.