Top Ads on TU Eindhoven

TU Eindhoven Background Introduction:

Welcome to the official Facebook page of TU/e (Eindhoven University of Technology)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TU Eindhoven has been advertising and marketing on Facebook for many years. And TU Eindhoven has placed 23 of ads on the Facebook platform in the last month. In the past few years,TU Eindhoven has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TU Eindhoven on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TU Eindhoven. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TU Eindhoven.

BigSpy

1.TU Eindhoven Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TU Eindhoven  TU Eindhoven  TU Eindhoven
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TU Eindhoven Marketing Objectives Analysis: 

TU Eindhoven has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TU Eindhoven best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TU Eindhoven Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Teaching machines to learn how to learn  Using AI to revolutionize our thinking Using AI to revolutionize our thinking 
Ad Copy Text  Researcher Joaquin Vanschoren wants #AI to become as smart as humans, so that it never stops learnin...  Can we use AI to improve everyday life? Find out how Stella Kapodistria tries to set the stepping st...  Can we use AI to improve everyday life? Find out how Stella Kapodistria tries to set the stepping st...
Link Description  We want AI systems to learn what works, and use that to learn new tasks more effectively.  To solve today’s problems we need to become beacons of knowledge to the younger generation.  To solve today’s problems we need to become beacons of knowledge to the younger generation.
Website Link  www.tue.nl  www.tue.nl  www.tue.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 167  142  142
Like 14  5  1

TU Eindhoven Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TU Eindhoven Top 1 ads got 14 likes. TU Eindhoven uses a sentence with the finishing touch title: “Teaching machines to learn how to learn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TU Eindhoven shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TU Eindhoven should continue to optimize the ad content.

3.TU Eindhoven Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-05-2020-06-15  2020-05-05-2020-06-14  2020-05-05-2020-06-12
Landing Page Link  https://www.tue.nl/en/news/features/teaching-machines-to-learn-how-to-learn/  https://www.tue.nl/en/news/features/making-complex-decisions-with-the-help-of-ai/   https://www.tue.nl/en/news/features/making-complex-decisions-with-the-help-of-ai/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TU Eindhoven are successful.

TU Eindhoven Creative Analysis: 

TU Eindhoven placed a Image ad in 2020-05-05-2020-06-15, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TU Eindhoven Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TU Eindhoven has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TU Eindhoven Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-15  2020-05-05-2020-06-14  2020-05-05-2020-06-12
During  42 days  41 days 39 days 
Like  14  5  1
Share  0  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. TU Eindhoven ‘s Top 1 ad received 14 likes, 0 shares, 2 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TU Eindhoven, helping TU Eindhoven to grasp the ad data more clearly.