Top Ads on TRT World

TRT World Background Introduction:

We’re part of a global community focused on change. Our in-depth reporting inspires action by taking you to the heart of every story.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TRT World has been advertising and marketing on Facebook for many years. And TRT World has placed 78 of ads on the Facebook platform in the last month. In the past few years,TRT World has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TRT World on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TRT World. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TRT World.

BigSpy

1.TRT World Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TRT World  TRT World  TRT World
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TRT World Marketing Objectives Analysis: 

TRT World has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TRT World best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TRT World Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Israel ups stockpile of nuclear warheads from 80 to 90 – report  Who is who in the Assad family of Syria? Israelis protest West Bank annexation plan 
Ad Copy Text  As US and Russia dismantled some retired nuclear warheads in 2019, Israel boosted its stock of 80 by...  Here we introduce you to Syria’s Assad’s family and its most prominent members.  Thousands of Israelis gathered in Tel Aviv to protest the government’s plans to annex the occupied...
Link Description  Israel is believed to possess between 80 and 90 nuclear warheads, the Stockholm International Peace Research Institute (SIPRI) said on Monday, adding however, the true number of Israeli nuclear weapons remains a closely guarded secret.  Sunni majority Syria was carved out of Ottoman Turkey in 1945, but since 1970, the Assad clan from an Alawite minority has ruled over it.  N/A
Website Link  www.trtworld.com  itunes.apple.com  www.facebook.com
CTA      
Text Word Count 135  83  111
Like 2475  2513  8975

TRT World Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TRT World Top 1 ads got 2475 likes. TRT World uses a sentence with the finishing touch title: “Israel ups stockpile of nuclear warheads from 80 to 90 – report”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TRT World shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TRT World should continue to optimize the ad content.

3.TRT World Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-15-2020-06-18  2020-06-15-2020-06-18  2020-06-07-2020-06-10
Landing Page Link  https://www.trtworld.com/middle-east/israel-ups-stockpile-of-nuclear-warheads-from-80-to-90-report-37294  http://itunes.apple.com/app/id490474324?fbdata=%7B%22app_id%22%3A%22103667826405103%22%2C%22ref%22%3A%22%22%7D&partnerId=30&siteID=9G.NUo1nRnw   https://www.facebook.com/1559901027613381/posts/2723093757960763/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TRT World are successful.

TRT World Creative Analysis: 

TRT World placed a Image ad in 2020-06-15-2020-06-18, and got 2475 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TRT World Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TRT World has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TRT World Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-15-2020-06-18  2020-06-07-2020-06-10
During  4 days  4 days 4 days 
Like  2475  2513  8975
Share  269  174  6121
Comment  114  165  556

Advertising effectiveness is a direct manifestation of advertising. TRT World ‘s Top 1 ad received 2475 likes, 269 shares, 114 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TRT World, helping TRT World to grasp the ad data more clearly.