Top Ads on TPBank

TPBank Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TPBank has been advertising and marketing on Facebook for many years. And TPBank has placed 143 of ads on the Facebook platform in the last month. In the past few years,TPBank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TPBank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TPBank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TPBank.

BigSpy

1.TPBank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TPBank  TPBank  TPBank
Page Categories  Financial Service  Financial Service  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TPBank Marketing Objectives Analysis: 

TPBank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TPBank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TPBank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TPBank  Tang Minh Nguyet Photos from TPBank FICO- hỗ trợ vay vốn cá nhân's post 
Ad Copy Text   [VAY MUA Ô TÔ FORD LÃI 0%] KHI BẠN CẦN – CÓ TPBANK LO! ️ Mùa hè nắng mưa bất ...   [BÙNG NỔ COMBO ƯU ĐÃI] SHOPPING THẢNH THÆ I - VÍ KHÔNG VÆ I CÙNG...  -
Link Description  Commercial Bank  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE  LEARN_MORE  MESSAGE_PAGE
Text Word Count 1069  1393  1075
Like 129  481  7

TPBank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TPBank Top 1 ads got 129 likes. TPBank uses a sentence with the finishing touch title: “TPBank”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TPBank shared 1069 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TPBank should continue to optimize the ad content.

3.TPBank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-06-11-2020-06-16
Landing Page Link  https://www.facebook.com/181643348566296/posts/3255289674534966/  https://www.facebook.com/TPBank/?_sref_=3257376704326263&refid=28&_ft_=adid.23845011270160755:qid.6839927229665421851:mf_story_key.8116320155115767290:is_sponsored.1:ei.AI@AQKa_BpsFyQaTRMHevMuZrtmsA7XXXT2E2ygSgOGM8HmJENHRbDuqQNG4-xhZvmy1LfCwG7kR3_Az7QHwvVTagWV:top_level_post_id.3257376707659596:content_owner_id_new.181643348566296:call_to_action_type.LEARN_MORE:page_id.181643348566296:src.22:story_location.5:story_attachment_style.rich_media:view_time.1592544530:filter.h_nor:tds_flgs.3:actrs.181643348566296:page_insights.%7B%22181643348566296%22:%7B%22page_id%22:181643348566296,%22page_id_type%22:%22page%22,%22actor_id%22:181643348566296,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592450825,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3257376707659596%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:181643348566296,%22page_id%22:181643348566296,%22post_id%22:3257376707659596,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/107408660733028/posts/183764739764086/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TPBank are successful.

TPBank Creative Analysis: 

TPBank placed a Image ad in 2020-06-16-2020-06-18, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TPBank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TPBank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TPBank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-06-11-2020-06-16
During  3 days  2 days 6 days 
Like  129  481  7
Share  26  6  0
Comment  13  3  4

Advertising effectiveness is a direct manifestation of advertising. TPBank ‘s Top 1 ad received 129 likes, 26 shares, 13 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TPBank, helping TPBank to grasp the ad data more clearly.