Top Ads on TOWER London

TOWER London Background Introduction:

Founded in 1980 in London, still a family run business, now the multi-award winning independent footwear retailer. LONDON BORN | LONDON BRED | LONDON PROUD

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TOWER London has been advertising and marketing on Facebook for many years. And TOWER London has placed 68 of ads on the Facebook platform in the last month. In the past few years,TOWER London has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TOWER London on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TOWER London. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TOWER London.

BigSpy

1.TOWER London Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TOWER London  TOWER London  TOWER London
Page Categories  Footwear Store  Footwear Store  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

TOWER London Marketing Objectives Analysis: 

TOWER London has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TOWER London best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TOWER London Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mid-Season Sale at TOWER  Mid-Season Sale at TOWER N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Shop the sale now  Shop the sale now  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.tower-london.com
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 0  0  0
Like 0  0  0

TOWER London Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TOWER London Top 1 ads got 0 likes. TOWER London uses a sentence with the finishing touch title: “Mid-Season Sale at TOWER”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TOWER London shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TOWER London should continue to optimize the ad content.

3.TOWER London Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-29-2020-05-27  2020-04-29-2020-05-27  2020-04-30-2020-05-27
Landing Page Link  https://www.tower-london.com/?utm_source=webgains&utm_medium=affiliate&utm_campaign=nmpi-display  https://www.tower-london.com/?utm_source=webgains&utm_medium=affiliate&utm_campaign=nmpi-display   https://www.tower-london.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TOWER London are successful.

TOWER London Creative Analysis: 

TOWER London placed a Image ad in 2020-04-29-2020-05-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TOWER London Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TOWER London has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TOWER London Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-27  2020-04-29-2020-05-27  2020-04-30-2020-05-27
During  29 days  29 days 28 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. TOWER London ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TOWER London, helping TOWER London to grasp the ad data more clearly.