Top Ads on TOGA

TOGA Background Introduction:

TOGA is an integrated Australian owned and operated property developer and hotelier with a portfolio across Australia, New Zealand and Europe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TOGA has been advertising and marketing on Facebook for many years. And TOGA has placed 94 of ads on the Facebook platform in the last month. In the past few years,TOGA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TOGA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TOGA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TOGA.

BigSpy

1.TOGA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TOGA  TOGA  TOGA
Page Categories  Lifestyle Service  Lifestyle Service  Lifestyle Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TOGA Marketing Objectives Analysis: 

TOGA has been operating in Lifestyle Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TOGA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TOGA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A New Luxury Precinct in the heart of Sydney  A New Surry Hills Village Story A Rare Inner-City Address 
Ad Copy Text  Surry Hills Village offers everything needed for effortless living; visionary design, 5-star residen...  A limited collection of Residences that rival Sydney's best.  A private world of sophistication and comfort, just a heartbeat away from the Village buzz.
Link Description  Book Your Exclusive Appointment  Now Selling.  Live, Work, Play
Website Link  www.surryhillsvillage.com.au  www.surryhillsvillage.com.au  www.surryhillsvillage.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 182  60  92
Like 14  43  56

TOGA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TOGA Top 1 ads got 14 likes. TOGA uses a sentence with the finishing touch title: “A New Luxury Precinct in the heart of Sydney”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TOGA shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TOGA should continue to optimize the ad content.

3.TOGA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-23-2020-06-18  2020-04-07-2020-06-15  2020-03-29-2020-06-11
Landing Page Link  https://www.surryhillsvillage.com.au/  https://www.surryhillsvillage.com.au/enquire/   https://www.surryhillsvillage.com.au/enquire/?utm_source=Facebook&utm_medium=investors&utm_campaign=ENI-TOGA-Surry-Hills-Village&utm_content=Design1&fbclid=IwAR0Xl1eDCa9HRoFAABXh1r6EpIM0Be433MAc40VFVNpLHhveb9FMA90Bktk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TOGA are successful.

TOGA Creative Analysis: 

TOGA placed a Image ad in 2019-10-23-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TOGA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TOGA has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TOGA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-23-2020-06-18  2020-04-07-2020-06-15  2020-03-29-2020-06-11
During  240 days  70 days 75 days 
Like  14  43  56
Share  0  0  3
Comment  2  7  5

Advertising effectiveness is a direct manifestation of advertising. TOGA ‘s Top 1 ad received 14 likes, 0 shares, 2 comments in just 240 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TOGA, helping TOGA to grasp the ad data more clearly.