Top Ads on TOEFL

TOEFL Background Introduction:

Welcome! This is the official TOEFL® Page on Facebook for news, prep, tips and more to help students around the world prepare to take the TOEFL test and study abroad.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TOEFL has been advertising and marketing on Facebook for many years. And TOEFL has placed 503 of ads on the Facebook platform in the last month. In the past few years,TOEFL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TOEFL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TOEFL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TOEFL.

BigSpy

1.TOEFL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TOEFL  TOEFL  TOEFL
Page Categories  Nonprofit Organization  Education  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TOEFL Marketing Objectives Analysis: 

TOEFL has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TOEFL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TOEFL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TOEFL iBT Special Home Edition  グローバル ラーニングセンター TOEFL iBT Special Home Edition 
Ad Copy Text  Experience the same valid and reliable TOEFL iBT® test you trust, delivered at home! Limited availa...  -  The TOEFL® Program is here to support you with a convenient and flexible testing option from your h...
Link Description  See if you’re eligible.  N/A  Available for a limited time.
Website Link  www.ets.org  www.benesse-glc.com  www.ets.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 107  213  130
Like 4585  0  1671

TOEFL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TOEFL Top 1 ads got 4585 likes. TOEFL uses a sentence with the finishing touch title: “TOEFL iBT Special Home Edition”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TOEFL shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TOEFL should continue to optimize the ad content.

3.TOEFL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-08-2020-06-20  2020-06-17-2020-06-20  2020-04-02-2020-06-20
Landing Page Link  https://www.ets.org/s/cv/toefl/at-home/?utm_campaign=USA&utm_medium=Social&utm_source=Facebook&utm_content=ATHOME  https://www.benesse-glc.com/lab/news/roundtable2020ss/?utm_source=facebook&utm_medium=display&utm_campaign=202006_cp&fbclid=IwAR3N42E1p2JPsi3m8AIrbIeQVWer20aO7ASZFS5PQto9LXqGJtvpEpBiLrs   https://www.ets.org/s/cv/toefl/at-home/?utm_campaign=USA&utm_medium=Social&utm_source=Facebook&utm_content=ATHOME&fbclid=IwAR1TGcyGxvsRw1FPTuRun603pq7eGerE0H7XPx0TUXtCV-RwbVVQ0ClwZkI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TOEFL are successful.

TOEFL Creative Analysis: 

TOEFL placed a Image ad in 2020-04-08-2020-06-20, and got 4585 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TOEFL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Egypt,Morocco...  N/A  United States,Morocco,Nepal...
Language  French  Japanese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TOEFL has the best conversion in United States,Egypt,Morocco..., and can advertise more in United States,Egypt,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TOEFL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-06-20  2020-06-17-2020-06-20  2020-04-02-2020-06-20
During  74 days  4 days 80 days 
Like  4585  0  1671
Share  57  0  42
Comment  70  0  32

Advertising effectiveness is a direct manifestation of advertising. TOEFL ‘s Top 1 ad received 4585 likes, 57 shares, 70 comments in just 74 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TOEFL, helping TOEFL to grasp the ad data more clearly.