Top Ads on TMB

TMB Background Introduction:

ยินดีต้อนรับสู่หน้า Facebook ของ TMB Welcome to TMB Bank Official Facebook Page Contact Center โทร 1558

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TMB has been advertising and marketing on Facebook for many years. And TMB has placed 173 of ads on the Facebook platform in the last month. In the past few years,TMB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TMB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TMB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TMB.


1.TMB Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Financial Service  Other  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TMB Marketing Objectives Analysis: 

TMB has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TMB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TMB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  สร้างหลักประกันหลักล้าน  Mach deiner Zukunft einen Antrag: BAföG TMB 
Ad Copy Text  -  BAföG gibt es auch für Schülerinnen und Schüler! Und das Beste: Sie müssen es nicht zurückzahl...  New Normal! ของบัญชีธนาคาร ที่ให้คุณมากกว่...
Link Description  จ่ายเบาๆเพียงเดือนละ 2,000 บาท  Mach mehr aus dir mit dem BAföG für Schülerinnen und Schüler!  N/A
Website Link
Text Word Count 4054  126  2755
Like 902  223  275

TMB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TMB Top 1 ads got 902 likes. TMB uses a sentence with the finishing touch title: “สร้างหลักประกันหลักล้าน”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TMB shared 4054 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TMB should continue to optimize the ad content.

3.TMB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-03-2020-06-20  2020-06-08-2020-06-18  2020-05-31-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TMB are successful.

TMB Creative Analysis: 

TMB placed a Video ad in 2020-06-03-2020-06-20, and got 902 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TMB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Nicaragua,Germany,Lithuania...  Thailand
Language  Thai  German  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TMB has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TMB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-08-2020-06-18  2020-05-31-2020-06-18
During  18 days  11 days 19 days 
Like  902  223  275
Share  14  19  3
Comment  8  20  7

Advertising effectiveness is a direct manifestation of advertising. TMB ‘s Top 1 ad received 902 likes, 14 shares, 8 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TMB, helping TMB to grasp the ad data more clearly.