Top Ads on TIM

TIM Background Introduction:

TIM è su Facebook perché amiamo parlare con voi. Curiosità, novità e assistenza per condividere insieme a voi la nostra idea di futuro

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TIM has been advertising and marketing on Facebook for many years. And TIM has placed 2224 of ads on the Facebook platform in the last month. In the past few years,TIM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TIM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TIM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TIM.

BigSpy

1.TIM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TIM  TIM  TIM
Page Categories  Telecommunication Company  General Dentist  Entertainment Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

TIM Marketing Objectives Analysis: 

TIM has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TIM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TIM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TIM PRÉ TOP  Dogovori besplatan pregled Emozioni Lazio 
Ad Copy Text  Em qualquer recarga a partir de R$ 15, você ganha mais 2 GB de bônus, válidos por 7 dias. Recarre...  [Osmijeh u jednom danu] ALL-ON-4 Premium – fiksni most na 4 implantata Nobel Biocare, u samo jedno...  Lazio: l'emozione cresce e si punta sempre pià in alto! Clicca su Scopri di più e rivivi nei video...
Link Description  Ganhe mais 2 GB de bônus  Zahvaljujući najmodernijoj stomatološkoj aparaturi koju posjedujemo te visoko-kvalitetnim materijalima koje koristimo, našim pacijentima pružamo vrhunsku uslugu uz jamstvo maksimalne estetike i prirodnosti.  I momenti più belli dei biancocelesti
Website Link  ad.doubleclick.net  www.timdent.hr  bwin.tv
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 116  415  138
Like 734  230  1024

TIM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TIM Top 1 ads got 734 likes. TIM uses a sentence with the finishing touch title: “TIM PRÉ TOP”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TIM shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TIM should continue to optimize the ad content.

3.TIM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-03-2020-06-20  2019-09-23-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://www.tim.com.br/sp/para-voce/recarga/recarga-express?trk_source=facebook&trk_medium=newsfeed&trk_campaign=pre_bonus-2gb-sp_alcance_202006_clientes-tim_ppl-estatico_bonus-2gb_pac&trk_content=bonus-2gb_pac&utm_source=facebook&utm_medium=newsfeed&utm_campaign=pre_bonus-2gb-sp_alcance_202006_clientes-tim_ppl-estatico_bonus-2gb_pac&utm_content=bonus-2gb_pac  https://www.timdent.hr/all-on-4-i-all-on-6/?https://www.timdent.hr/all-on-4-i-all-on-6/?utm_source=facebook&utm_medium=cpc&utm_campaign=hrv_web_glavni_allon4&utm_content=slika1_copy1   https://bwin.tv/video/lazio/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TIM are successful.

TIM Creative Analysis: 

TIM placed a Image ad in 2020-06-03-2020-06-20, and got 734 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TIM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,India  Croatia  Italy
Language  Portuguese  Croatian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TIM has the best conversion in Brazil,India, and can advertise more in Brazil,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TIM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2019-09-23-2020-06-20  2020-06-18-2020-06-20
During  18 days  272 days 3 days 
Like  734  230  1024
Share  11  12  69
Comment  40  48  44

Advertising effectiveness is a direct manifestation of advertising. TIM ‘s Top 1 ad received 734 likes, 11 shares, 40 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TIM, helping TIM to grasp the ad data more clearly.