Top Ads on THREE Insurance

THREE Insurance Background Introduction:

At THREE, we do small business insurance differently. Not the way the industry has done it for the past 50 years. Because you run your business in today’s world. Backed by Berkshire Hathaway.​

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

THREE Insurance has been advertising and marketing on Facebook for many years. And THREE Insurance has placed 50 of ads on the Facebook platform in the last month. In the past few years,THREE Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for THREE Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for THREE Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from THREE Insurance.


1.THREE Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  THREE Insurance  THREE Insurance  THREE Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

THREE Insurance Marketing Objectives Analysis: 

THREE Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. THREE Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.THREE Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Switch today!  Switch to THREE Switch today! 
Ad Copy Text  We made small business insurance simple. No jargon. Just a straightforward, 3-page policy you can ea...  Simple small business insurance. No jargon. Just a straightforward, 3-pg. policy. Just like this ad.  We made small business insurance simple. No jargon. Just a straightforward, 3-page policy you can ea...
Link Description  Small Business Insurance  Small Business Insurance  Small Business Insurance
Website Link
Text Word Count 116  100  116
Like 163  323  154

THREE Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. THREE Insurance Top 1 ads got 163 likes. THREE Insurance uses a sentence with the finishing touch title: “Switch today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. THREE Insurance shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. THREE Insurance should continue to optimize the ad content.

3.THREE Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-19  2020-05-12-2020-06-18  2020-05-12-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by THREE Insurance are successful.

THREE Insurance Creative Analysis: 

THREE Insurance placed a Image ad in 2020-05-12-2020-06-19, and got 163 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.THREE Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia,United States  Kenya,United States  Saudi Arabia,United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

THREE Insurance has the best conversion in Saudi Arabia,United States, and can advertise more in Saudi Arabia,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.THREE Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-19  2020-05-12-2020-06-18  2020-05-12-2020-06-18
During  39 days  38 days 38 days 
Like  163  323  154
Share  6  49  6
Comment  22  60  21

Advertising effectiveness is a direct manifestation of advertising. THREE Insurance ‘s Top 1 ad received 163 likes, 6 shares, 22 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for THREE Insurance, helping THREE Insurance to grasp the ad data more clearly.