THE COFFEE CLUB THAILAND Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

THE COFFEE CLUB THAILAND has been advertising and marketing on Facebook for many years. And THE COFFEE CLUB THAILAND has placed 21 of ads on the Facebook platform in the last month. In the past few years,THE COFFEE CLUB THAILAND has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for THE COFFEE CLUB THAILAND on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for THE COFFEE CLUB THAILAND. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from THE COFFEE CLUB THAILAND.


1.THE COFFEE CLUB THAILAND Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Breakfast & Brunch Restaurant  Breakfast & Brunch Restaurant  Breakfast & Brunch Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

THE COFFEE CLUB THAILAND Marketing Objectives Analysis: 

THE COFFEE CLUB THAILAND has been operating in Breakfast & Brunch Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. THE COFFEE CLUB THAILAND best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.THE COFFEE CLUB THAILAND Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text  Buy 1 Get 1 Free! สดชื่นสุดคุ้ม กับโปรโมชั่นเค...  -  -
Link Description  Buy 1 Get 1 Free! สดชื่นสุดคุ้ม กับโปรโมชั่นเครื่องดื่ม ซื้อ 1 ฟรี 1 ที่ The Coffee Club ได้ทุกรูปแบบ ไม่ว่าจะนั่งทานนั่งชิลที่ร้าน จะสั่งกลับบ้านแบบ takeaway หรือเดลิเวอรี่ทุกช่องทาง ตั้งแต่วันที่ 13 มิ.ย. - 31 ก.ค. 63 เฉพาะเครื่องดื่มเมนูที่ร่วมรายการ ขนาด 12 ออนซ์ เท่านั้น เช็คสาขาที่เปิดให้บริการได้ที่ >> สั่ง Delivery : 1112 Delivery, GrabFood, GET, LINEMan และ Food Panda* (Food Panda เริ่มให้บริการตั้งแต่วันที่ 29 มิ.ย. 63 เป็นต้นไป) #TheCoffeeClubThailand #TheCoffeeClub #theresMOREonthemenu #TheCoffeeClubDelivery #Promotion #buy1get1free  ☕️ โปรโมชันเครื่องดื่มกาแฟ ซื้อ 1 แถม 1 กลับมาแล้ว เตรียมกดสั่งได้เลย! เฉพาะสั่งซื้อผ่านทาง GrabFood เท่านั้น . เครื่องดื่มกาแฟที่ร่วมรายการ - Hot Long Black - Hot Cappuccino - Flat White - Hot Mocha - Chai Latte - Ice Latte - Ice Espresso - Ice Mocha - Ice Cappuccino . เปิดแอปกดสั่ง GrabFood หรือคลิก #TheCoffeeClubThailand #TheCoffeeClubDelivery #GrabFoodTH  N/A
Website Link
Text Word Count 1114  658  1759
Like 77  166  163

THE COFFEE CLUB THAILAND Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. THE COFFEE CLUB THAILAND Top 1 ads got 77 likes. THE COFFEE CLUB THAILAND uses a sentence with the finishing touch title: “THE COFFEE CLUB THAILAND”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. THE COFFEE CLUB THAILAND shared 1114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. THE COFFEE CLUB THAILAND should continue to optimize the ad content.

3.THE COFFEE CLUB THAILAND Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-12-2020-06-18  2020-06-09-2020-06-17  2020-06-03-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by THE COFFEE CLUB THAILAND are successful.


THE COFFEE CLUB THAILAND placed a Image ad in 2020-06-12-2020-06-18, and got 77 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.THE COFFEE CLUB THAILAND Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

THE COFFEE CLUB THAILAND has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.THE COFFEE CLUB THAILAND Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-09-2020-06-17  2020-06-03-2020-06-12
During  7 days  9 days 10 days 
Like  77  166  163
Share  43  28  21
Comment  3  5  0

Advertising effectiveness is a direct manifestation of advertising. THE COFFEE CLUB THAILAND ‘s Top 1 ad received 77 likes, 43 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for THE COFFEE CLUB THAILAND, helping THE COFFEE CLUB THAILAND to grasp the ad data more clearly.