THE STANDARD Background Introduction:

สำนักข่าวที่นำเสนอข้อมูลข่าวสารเชิงสร้างสรรค์ เพื่อให้ความรู้ ความคิด และแรงบันดาลใจ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

THE STANDARD has been advertising and marketing on Facebook for many years. And THE STANDARD has placed 1415 of ads on the Facebook platform in the last month. In the past few years,THE STANDARD has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for THE STANDARD on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for THE STANDARD. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from THE STANDARD.


1.THE STANDARD Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Internet Company  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

THE STANDARD Marketing Objectives Analysis: 

THE STANDARD has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. THE STANDARD best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.THE STANDARD Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The New Product Analytics Standard  Why this Sioux County conservative can't support Feenstra for Congress - The Iowa Standard Bad company all lined up behind same candidate in Fourth Congressional District primary - The Iowa Standard 
Ad Copy Text  Get insights in minutes, not weeks, with the new standard in product analytics.  no setting  no setting
Link Description  Request a Free Demo from Heap  I have sat on this article for one month. I was not going to publish it, but then I saw Tuesday’s Fourth Congressional District Republican debate and now have no choice. This is not an easy article to write. Randy Feenstra has been my state senator for the last 12 years. He has an outstanding […...  The company we keep matters. I’ve heard it many times before… “you are who you roll with.” And when there is biblical teaching that can be applied as well, it is best to pay attention… “bad company corrupts good morals.” There are a few people in the Iowa political world who I would ne...
Website Link
Text Word Count 79  0  0
Like 2  0  0

THE STANDARD Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. THE STANDARD Top 1 ads got 2 likes. THE STANDARD uses a sentence with the finishing touch title: “The New Product Analytics Standard”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. THE STANDARD shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. THE STANDARD should continue to optimize the ad content.

3.THE STANDARD Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-05-28-2020-06-20  2020-05-23-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by THE STANDARD are successful.

THE STANDARD Creative Analysis: 

THE STANDARD placed a Image ad in 2020-06-08-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.THE STANDARD Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

THE STANDARD has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.THE STANDARD Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-28-2020-06-20  2020-05-23-2020-06-20
During  13 days  24 days 29 days 
Like  2  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. THE STANDARD ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for THE STANDARD, helping THE STANDARD to grasp the ad data more clearly.