Top Ads on TGV Cinemas

TGV Cinemas Background Introduction:

The official Facebook page of TGV Cinemas Sdn Bhd

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TGV Cinemas has been advertising and marketing on Facebook for many years. And TGV Cinemas has placed 78 of ads on the Facebook platform in the last month. In the past few years,TGV Cinemas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TGV Cinemas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TGV Cinemas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TGV Cinemas.

BigSpy

1.TGV Cinemas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TGV Cinemas  TGV Cinemas  TGV Cinemas
Page Categories  Movie Theater  Movie Theater  Movie Theater
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TGV Cinemas Marketing Objectives Analysis: 

TGV Cinemas has been operating in Movie Theater for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TGV Cinemas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TGV Cinemas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Invisible Man  Rumah Kentang - 30 sec Trailer Fantabulous February Movies 
Ad Copy Text  Watch The Invisible Man in TGV Cinemas IMAX®. Secure your tickets now!  Apakah rahsia tersimpan di rumah Sophie? Jawapannya bakal terungkai di dalam Rumah Kentang: The Beg...  Must-watch movies for the month of February!
Link Description  N/A  N/A  Quick, catch them now!
Website Link  tgv.com.my  bit.ly  www.tgv.com.my
CTA  BOOK_TRAVEL    GET_SHOWTIMES
Text Word Count 71  262  44
Like 3251  640  1092

TGV Cinemas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TGV Cinemas Top 1 ads got 3251 likes. TGV Cinemas uses a sentence with the finishing touch title: “The Invisible Man”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TGV Cinemas shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TGV Cinemas should continue to optimize the ad content.

3.TGV Cinemas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-09-2020-03-15  2020-02-27-2020-02-27  2020-02-26-2020-02-26
Landing Page Link  https://tgv.com.my/movies/the-invisible-man?utm_source=facebook&utm_medium=facebook_video&utm_campaign=Mar20_IMAX_InvisibleMan&utm_content=broad&utm_term=conversions&fbclid=IwAR1R7NEbCCCUnZR8R83lCWrQEVWPztEEy4jNKqtY0AfCm6_2XHm-E1ZuP8w  https://tgv.com.my/movies/rumah-kentang-the-beginning?utm_medium=organic&utm_source=social&utm_campaign=February20_RumahKentang&utm_content=ticket&utm_date=20200227   https://www.tgv.com.my/movies?utm_source=facebook&utm_medium=facebook_video&utm_campaign=Feb20_MOTM&utm_content=broad&utm_term=video_views

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TGV Cinemas are successful.

TGV Cinemas Creative Analysis: 

TGV Cinemas placed a Video ad in 2020-03-09-2020-03-15, and got 3251 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TGV Cinemas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TGV Cinemas has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TGV Cinemas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-09-2020-03-15  2020-02-27-2020-02-27  2020-02-26-2020-02-26
During  7 days  1 days 1 days 
Like  3251  640  1092
Share  355  338  113
Comment  230  137  14

Advertising effectiveness is a direct manifestation of advertising. TGV Cinemas ‘s Top 1 ad received 3251 likes, 355 shares, 230 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TGV Cinemas, helping TGV Cinemas to grasp the ad data more clearly.