Top Ads on TGI Fridays

TGI Fridays Background Introduction:

In Here, It's Always Friday.® TGI Fridays Facebook Community Rules: http://bit.ly/FridaysFBHouseRules

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TGI Fridays has been advertising and marketing on Facebook for many years. And TGI Fridays has placed 286 of ads on the Facebook platform in the last month. In the past few years,TGI Fridays has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TGI Fridays on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TGI Fridays. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TGI Fridays.

BigSpy

1.TGI Fridays Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TGI Fridays  TGI Fridays  TGI Fridays
Page Categories  Bar  American Restaurant  Bar
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

TGI Fridays Marketing Objectives Analysis: 

TGI Fridays has been operating in Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TGI Fridays best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TGI Fridays Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TGI Fridays Greece  TGI Fridays Smáralind Father’s Day Meatwave 
Ad Copy Text  -  Það er fimmtudagur! Það þýðir að allir krakkar undir 12 ára aldri borða frítt ef þú pan...  Surf & Turf or Turf & Turf, we’ve got you covered. Whiskey Ribs, Steaks, Seafood and Chicken plus ...
Link Description  N/A  Það er fimmtudagur! Það þýðir að allir krakkar undir 12 ára aldri borða frítt ef þú pantar aðalrétt! ❤️ Panta borð: https://bit.ly/35wlr30 Panta take away : 570-4400  Participating locations. Terms apply.
Website Link  tinyurl.com  www.facebook.com  www.tgifridays.com
CTA      LEARN_MORE
Text Word Count 719  186  218
Like 59  13  33

TGI Fridays Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TGI Fridays Top 1 ads got 59 likes. TGI Fridays uses a sentence with the finishing touch title: “TGI Fridays Greece”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TGI Fridays shared 719 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TGI Fridays should continue to optimize the ad content.

3.TGI Fridays Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://www.fridays.gr/neo-pop-up-tgi-fridays-%CF%83%CF%84%CE%BF-varkiza-resort-yabanaki/  https://www.facebook.com/124592844261636/posts/2967709623283263/   https://www.tgifridays.com/menu/c/116-butcher-shop/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TGI Fridays are successful.

TGI Fridays Creative Analysis: 

TGI Fridays placed a Video ad in 2020-06-17-2020-06-18, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TGI Fridays Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Iceland  United States
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TGI Fridays has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TGI Fridays Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-18
During  2 days  2 days 2 days 
Like  59  13  33
Share  8  0  1
Comment  4  0  2

Advertising effectiveness is a direct manifestation of advertising. TGI Fridays ‘s Top 1 ad received 59 likes, 8 shares, 4 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TGI Fridays, helping TGI Fridays to grasp the ad data more clearly.