Top Ads on TEZYO

TEZYO Background Introduction:

Bun venit pe pagina Tezyo, un nou concept fashion by OTTER Distribution. The science of making shoes!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TEZYO has been advertising and marketing on Facebook for many years. And TEZYO has placed 54 of ads on the Facebook platform in the last month. In the past few years,TEZYO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TEZYO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TEZYO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TEZYO.

BigSpy

1.TEZYO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TEZYO  TEZYO  TEZYO
Page Categories  Footwear Store  Footwear Store  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TEZYO Marketing Objectives Analysis: 

TEZYO has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TEZYO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TEZYO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #SpringSale exclusiv pe Tezyo®  TEZYO N/A 
Ad Copy Text   Profită de Spring Sale cu Reduceri de până la 60% acum pe Tezyo. ⌛Grăbește-te! Ofertă Limi...  Make it happen! Cumpără acea pereche de sneakers pe care ți-o dorești atât de mult, mai ales c...  Nu ai de incaltat? Experimenteaza mai multe stiluri si alege ce ti se potriveste! NOUA COLECTIE este...
Link Description  Sneakers cu până la -40%  Make it happen! Cumpără acea pereche de sneakers pe care ți-o dorești atât de mult, mai ales că pe site te așteptăm cu reduceri de până la 50%. https://bit.ly/3bt1qfO Roxana Sarafolean  Ești #realglam atunci când ești autentic, când te exprimi așa cum simți, prin ceea ce porți. Află mai multe despre #TEZYORealGlam pe http://www.tezyo.ro/realglam
Website Link  www.facebook.com  bit.ly  www.tezyo.ro
CTA  LEARN_MORE    SHOP_NOW
Text Word Count 109  199  106
Like 33  1497  0

TEZYO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TEZYO Top 1 ads got 33 likes. TEZYO uses a sentence with the finishing touch title: “#SpringSale exclusiv pe Tezyo®”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TEZYO shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TEZYO should continue to optimize the ad content.

3.TEZYO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-23-2020-04-29  2020-04-16-2020-04-28  2020-04-16-2020-04-26
Landing Page Link  https://www.facebook.com/tezyoshoes/?_sref_=2541547516109228&refid=7&_ft_=adid.23844668930040311:qid.6820903011351697116:mf_story_key.6803806219336809234:is_sponsored.1:ei.AI@AQJq8MIHNICG-MvXAOkfvnIw0Yg-T2OdlxJ0A8K3t72fjrCuDkkTrlIwlqLXReFvO3da43k-AlERi8PKCz3SVaJQ:top_level_post_id.2541547519442561:content_owner_id_new.1645507955713193:call_to_action_type.LEARN_MORE:page_id.1645507955713193:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1588115238:filter.h_nor:tds_flgs.3:actrs.1645507955713193:page_insights.%7B%221645507955713193%22:%7B%22page_id%22:1645507955713193,%22page_id_type%22:%22page%22,%22actor_id%22:1645507955713193,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587661136,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2541547519442561%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1645507955713193,%22page_id%22:1645507955713193,%22post_id%22:2541547519442561,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.tezyo.ro/springsale?utm_source=facebook&utm_medium=social&utm_campaign=springsale   https://www.tezyo.ro/?utm_source=facebook&utm_medium=cpc&source=fb&placement=Facebook_Mobile_Feed&ad_id=23844636604390311&adset_id=23844635269570311&campaign_id=23844635269550311&utm_content=Ad+1+-+Retargeting+-+Frame&adset_name=Page+Engagement+Audience+-+all+placements&utm_campaign=%5BRetargeting%5D+Catalog+Sales+-+Page+Engagement

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TEZYO are successful.

TEZYO Creative Analysis: 

TEZYO placed a Image ad in 2020-04-23-2020-04-29, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TEZYO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TEZYO has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TEZYO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-04-29  2020-04-16-2020-04-28  2020-04-16-2020-04-26
During  7 days  13 days 11 days 
Like  33  1497  0
Share  1  11  0
Comment  0  8  0

Advertising effectiveness is a direct manifestation of advertising. TEZYO ‘s Top 1 ad received 33 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TEZYO, helping TEZYO to grasp the ad data more clearly.