Top Ads on TED

TED Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TED has been advertising and marketing on Facebook for many years. And TED has placed 803 of ads on the Facebook platform in the last month. In the past few years,TED has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TED on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TED. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TED.

BigSpy

1.TED Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TED  TED  TED
Page Categories  Post Office  Clothing (Brand)  Politician
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

TED Marketing Objectives Analysis: 

TED has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TED best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TED Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kiwi Post • კივი ფოსტა  Hello, Sale - UP TO 50% OFF N/A 
Ad Copy Text  -  Treat yourself with up to 50% off in our End of Season Sale. If you were looking for an excuse to sh...  no setting
Link Description   შეიძინეთ სასურველი ნივთები დიდი ბრიტანეთის ნებისმიერი ონლაინ მაღაზიიდან და არ გამოტოვოთ ფასდაკლებები: www.asos.com - 20%-იანი ფასდაკლება www.prettylittlething.com - 60%-იანი ფასდაკლება www.tedbaker.com - 50%-იანი ფასდაკლება www.karenmillen.com - 40%-იანი ფასდაკლება www.brandalley.co.uk -70%-იანი ფასდაკლება  N/A  Vote June 9th
Website Link  www.tedbaker.com  www.facebook.com  tedfordekalb.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 636  115  0
Like 31  1  0

TED Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TED Top 1 ads got 31 likes. TED uses a sentence with the finishing touch title: “Kiwi Post • კივი ფოსტა”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TED shared 636 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TED should continue to optimize the ad content.

3.TED Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-16-2020-06-20  2020-06-19-2020-06-20  2020-05-19-2020-06-20
Landing Page Link  https://www.tedbaker.com/  https://www.facebook.com/11895655268/posts/10158047538980269/   https://tedfordekalb.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TED are successful.

TED Creative Analysis: 

TED placed a Image ad in 2020-06-16-2020-06-20, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TED Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia  United Kingdom  United States
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TED has the best conversion in Georgia, and can advertise more in Georgia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TED Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-19-2020-06-20  2020-05-19-2020-06-20
During  5 days  2 days 33 days 
Like  31  1  0
Share  5  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. TED ‘s Top 1 ad received 31 likes, 5 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TED, helping TED to grasp the ad data more clearly.