TECNO FACIL Background Introduction:

Cadena de tiendas guatemalteca que comercializa productos de tecnología, electrónicos y electrodomésticos para el hogar, que pertenece al Grupo DISTELSA.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TECNO FACIL has been advertising and marketing on Facebook for many years. And TECNO FACIL has placed 39 of ads on the Facebook platform in the last month. In the past few years,TECNO FACIL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TECNO FACIL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TECNO FACIL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TECNO FACIL.


1.TECNO FACIL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TECNO FACIL Marketing Objectives Analysis: 

TECNO FACIL has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TECNO FACIL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TECNO FACIL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TECNO FACIL 帖子中的照片  TECNO FACIL 帖子中的照片 TECNO FACIL 
Ad Copy Text  ¡Celebremos nuestro TecnoAniversario! con estas súper ofertas de Televisores Más información a...  ¡Ponete vivo como Tecnito y aprovechá los precios de las TecnoOfertas en televisores que tenemos ...   ¡́ ! ¡Par o impar puede circular! Vení por tu moto a #TECNOFACIL. Tenemos de las marcas Yama...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 197  197  199
Like 89  378  2212

TECNO FACIL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TECNO FACIL Top 1 ads got 89 likes. TECNO FACIL uses a sentence with the finishing touch title: “TECNO FACIL 帖子中的照片”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TECNO FACIL shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TECNO FACIL should continue to optimize the ad content.

3.TECNO FACIL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-20-2020-06-20  2020-06-19-2020-06-20  2020-06-16-2020-06-18
Landing Page Link,2711909345704712,2711909435704703,2711909312371382%5D:photo_id.2711909182371395:story_location.5:story_attachment_style.album:view_time.1592658917:filter.h_nor:tds_flgs.3:actrs.1736860639876259:page_insights.%7B%221736860639876259%22:%7B%22page_id%22:1736860639876259,%22page_id_type%22:%22page%22,%22actor_id%22:1736860639876259,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592604211,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2711911182371195%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1736860639876259,%22page_id%22:1736860639876259,%22post_id%22:2711911182371195,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R,%22page_id_type%22:%22page%22,%22actor_id%22:1736860639876259,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592349008,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2709198905975756%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1736860639876259,%22page_id%22:1736860639876259,%22post_id%22:2709198905975756,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TECNO FACIL are successful.

TECNO FACIL Creative Analysis: 

TECNO FACIL placed a Carousel ad in 2020-06-20-2020-06-20, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TECNO FACIL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  Guatemala  N/A
Language  Chinese (Simplified)  Chinese (Simplified)  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TECNO FACIL has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TECNO FACIL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-19-2020-06-20  2020-06-16-2020-06-18
During  1 days  2 days 3 days 
Like  89  378  2212
Share  0  23  60
Comment  0  16  110

Advertising effectiveness is a direct manifestation of advertising. TECNO FACIL ‘s Top 1 ad received 89 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TECNO FACIL, helping TECNO FACIL to grasp the ad data more clearly.