Top Ads on TD

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TD has been advertising and marketing on Facebook for many years. And TD has placed 2437 of ads on the Facebook platform in the last month. In the past few years,TD has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TD on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TD. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TD.

BigSpy

1.TD Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TD  TD  TD
Page Categories  Financial Service  Financial Service  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TD Marketing Objectives Analysis: 

TD has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TD best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TD Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Limited Time Offer!  You Can Do This Epic Idle Tower Defense 
Ad Copy Text  Earn $25 in Cash Back Dollars with No Annual Fee!  We're ready for you: Own your financial future with TD Direct Investing.  Defeat swarms of goblin invaders!-【DMEN】
Link Description  Conditions apply. Must apply by September 8, 2020.  Start Investing Today!  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  itunes.apple.com
CTA  APPLY_NOW  APPLY_NOW  DOWNLOAD
Text Word Count 49  72  50
Like 463  542  27

TD Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TD Top 1 ads got 463 likes. TD uses a sentence with the finishing touch title: “Limited Time Offer!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TD shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TD should continue to optimize the ad content.

3.TD Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-31-2020-06-20  2020-02-02-2020-06-20  2020-06-12-2020-06-20
Landing Page Link  https://www.td.com/ca/en/personal-banking/products/credit-cards/cash-back/cash-back-visa-card/?cid=fbd-paid  https://www.td.com/ca/en/investing/direct-investing/direct-investing-offer/?cid=fbd-paid&dclid=CNywlKml4OcCFU3OZAodieIHag   https://itunes.apple.com/app/id1490823605

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TD are successful.

TD Creative Analysis: 

TD placed a Image ad in 2020-05-31-2020-06-20, and got 463 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TD Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mauritius,Canada  Canada,India,United States...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TD has the best conversion in Mauritius,Canada, and can advertise more in Mauritius,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TD Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-02-02-2020-06-20  2020-06-12-2020-06-20
During  21 days  140 days 9 days 
Like  463  542  27
Share  29  6  0
Comment  36  28  0

Advertising effectiveness is a direct manifestation of advertising. TD ‘s Top 1 ad received 463 likes, 29 shares, 36 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TD, helping TD to grasp the ad data more clearly.