Top Ads on TD Ameritrade

TD Ameritrade Background Introduction:

Official Facebook page of TD Ameritrade. Disclosures: http://bit.ly/1NmOx2n. Refer to General Information for information about participation on this page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TD Ameritrade has been advertising and marketing on Facebook for many years. And TD Ameritrade has placed 165 of ads on the Facebook platform in the last month. In the past few years,TD Ameritrade has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TD Ameritrade on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TD Ameritrade. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TD Ameritrade.

BigSpy

1.TD Ameritrade Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TD Ameritrade  TD Ameritrade  TD Ameritrade
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TD Ameritrade Marketing Objectives Analysis: 

TD Ameritrade has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TD Ameritrade best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TD Ameritrade Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  选择您想要的交易服务  尝试量身定做的交易体验 我们的中文团队能协助您迈向投资目标 
Ad Copy Text  请开设帐户并注资 重要披露: https://www.theocc.com/about/publications/character-risks.jsp  Customize your trading dashboard down to the last detail with thinkorswim®.  德美利证券祝福您全家端午安康
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 100  76  42
Like 42  93  28

TD Ameritrade Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TD Ameritrade Top 1 ads got 42 likes. TD Ameritrade uses a sentence with the finishing touch title: “选择您想要的交易服务”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TD Ameritrade shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TD Ameritrade should continue to optimize the ad content.

3.TD Ameritrade Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-21-2020-06-20  2020-04-08-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://www.tdameritrade.com/zh_TW/tools-and-platforms/mobile-trading/thinkorswim-mobile.page?cid=MIXSTNSOC102358027227295381131335&dclid=CMbfldHh_OgCFdQZKgodwEYK3A  https://www.tdameritrade.com/tools-and-platforms/thinkorswim/features.page?cid=SMFacebook:Customizeyourtrading:2019-3-28&adch=soc&dclid=CJCI1_K_g-kCFdUgKgodrk4H3w   https://www.tdameritrade.com/zh_CN/home.page?cid=MIXSTNSOC102358027557878781131335&dclid=CIDslvLWkOoCFQ-NlgodIJkMGw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TD Ameritrade are successful.

TD Ameritrade Creative Analysis: 

TD Ameritrade placed a Image ad in 2020-04-21-2020-06-20, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TD Ameritrade Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Cote d'lvoire,Egypt  United States,Bahrian,Algeria...  United States,Bangladesh,Mexico
Language  Chinese (Simplified)  Chinese (Simplified)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TD Ameritrade has the best conversion in United States,Cote d'lvoire,Egypt, and can advertise more in United States,Cote d'lvoire,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TD Ameritrade Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-20  2020-04-08-2020-06-20  2020-06-18-2020-06-20
During  61 days  74 days 3 days 
Like  42  93  28
Share  5  9  5
Comment  2  3  2

Advertising effectiveness is a direct manifestation of advertising. TD Ameritrade ‘s Top 1 ad received 42 likes, 5 shares, 2 comments in just 61 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TD Ameritrade, helping TD Ameritrade to grasp the ad data more clearly.