Top Ads on TCF Bank

TCF Bank Background Introduction:

TCF Bank is your convenience bank with branches in Arizona, Minnesota, Colorado, Illinois, Michigan, South Dakota and Wisconsin. Member FDIC

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TCF Bank has been advertising and marketing on Facebook for many years. And TCF Bank has placed 34 of ads on the Facebook platform in the last month. In the past few years,TCF Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TCF Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TCF Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TCF Bank.


1.TCF Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TCF Bank  TCF Bank  TCF Bank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TCF Bank Marketing Objectives Analysis: 

TCF Bank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TCF Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TCF Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TCF Quick Glance  TCF Quick Glance TCF Free Checking 
Ad Copy Text  Breakfast is a great way to start the day. Feeling good about your budget is too. Stick to it with T...  Gardening’s a great way to reduce stress. Sticking to a budget can help too. Stay financially heal...  An afternoon nap makes you feel good. Avoiding maintenance fees can too. Sign up for TCF Free Checki...
Link Description  Helping you take care of you.  Helping you take care of you.  Helping you take care of you.
Website Link
Text Word Count 116  126  109
Like 4  2328  8

TCF Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TCF Bank Top 1 ads got 4 likes. TCF Bank uses a sentence with the finishing touch title: “TCF Quick Glance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TCF Bank shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TCF Bank should continue to optimize the ad content.

3.TCF Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-19-2020-06-20  2020-05-18-2020-06-18  2020-05-19-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TCF Bank are successful.

TCF Bank Creative Analysis: 

TCF Bank placed a Video ad in 2020-05-19-2020-06-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TCF Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Algeria  United States,Latvia,Algeria...  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TCF Bank has the best conversion in Tunisia,Algeria, and can advertise more in Tunisia,Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TCF Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-20  2020-05-18-2020-06-18  2020-05-19-2020-06-17
During  33 days  31 days 30 days 
Like  4  2328  8
Share  0  164  0
Comment  0  169  1

Advertising effectiveness is a direct manifestation of advertising. TCF Bank ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TCF Bank, helping TCF Bank to grasp the ad data more clearly.