Top Ads on TAP Air Portugal

TAP Air Portugal Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

TAP Air Portugal has been advertising and marketing on Facebook for many years. And TAP Air Portugal has placed 115 of ads on the Facebook platform in the last month. In the past few years,TAP Air Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for TAP Air Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for TAP Air Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from TAP Air Portugal.

BigSpy

1.TAP Air Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  TAP Air Portugal  TAP Air Portugal  TAP Air Portugal
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

TAP Air Portugal Marketing Objectives Analysis: 

TAP Air Portugal has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. TAP Air Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.TAP Air Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Portugal from £50, one way.  Portugal from £50, one way. Promotion code: READY20 
Ad Copy Text  We are ready to go on new adventures! Flights to Portugal from £50 ✈️  We are ready to go on new adventures! Flights to Portugal from £50 ✈️  Wir sind bereit für neue Abenteuer! Kommen Sie mit uns? Flüge nach Portugal: Erhalten Sie 20 % Rab...
Link Description  Check all conditions at flytap.com  Check all conditions at flytap.com  Bedingungen auf flytap.com
Website Link  www.flytap.com  www.flytap.com  www.flytap.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 74  74  132
Like 49  120  19

TAP Air Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. TAP Air Portugal Top 1 ads got 49 likes. TAP Air Portugal uses a sentence with the finishing touch title: “Portugal from £50, one way.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. TAP Air Portugal shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. TAP Air Portugal should continue to optimize the ad content.

3.TAP Air Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-16-2020-06-17  2020-06-10-2020-06-14
Landing Page Link  https://www.flytap.com/en-gb/promo/ready-to-go-portugal?utm_source=facebook.com&utm_medium=social&utm_campaign=READY2020  https://www.flytap.com/en-gb/promo/ready-to-go-portugal?utm_source=facebook.com&utm_medium=social&utm_campaign=READY2020&fbclid=IwAR2oNXpcKLQK80vNoLnINJdDPTaRaTeND8gyDyh7Zn_VqKWsEX1SvCwU9Go   https://www.flytap.com/en-us/promo/ready-to-go-portugal?utm_source=facebook.com&utm_medium=social&utm_campaign=READY2020&fbclid=IwAR3qhani5EZjam-aIuSRHOEBnr90A_Z1XJkKhbVXwSXHauAmfhmwSjYjqJ4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by TAP Air Portugal are successful.

TAP Air Portugal Creative Analysis: 

TAP Air Portugal placed a Image ad in 2020-06-16-2020-06-20, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.TAP Air Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  Germany
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

TAP Air Portugal has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.TAP Air Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-16-2020-06-17  2020-06-10-2020-06-14
During  5 days  2 days 5 days 
Like  49  120  19
Share  7  15  1
Comment  11  4  2

Advertising effectiveness is a direct manifestation of advertising. TAP Air Portugal ‘s Top 1 ad received 49 likes, 7 shares, 11 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for TAP Air Portugal, helping TAP Air Portugal to grasp the ad data more clearly.