Top Ads on Téléshopping

Téléshopping Background Introduction:

Téléshopping est l'émission de téléachat de TF1 présentée par Marie-Ange NARDI et Alexandre DEVOISE du lundi au vendredi à partir de 8h30 et le samedi à partir de 8h10. Découvrez-vite tous nos produits innovants pour votre quotidien !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Téléshopping has been advertising and marketing on Facebook for many years. And Téléshopping has placed 19 of ads on the Facebook platform in the last month. In the past few years,Téléshopping has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Téléshopping on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Téléshopping. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Téléshopping.


1.Téléshopping Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Téléshopping  Téléshopping  Téléshopping
Page Categories  Merchandising Service  Merchandising Service  Merchandising Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Téléshopping Marketing Objectives Analysis: 

Téléshopping has been operating in Merchandising Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Téléshopping best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Téléshopping Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Crêpes Parfaites  Séchoir Innovation Deluxe Crêpes Parfaites 
Ad Copy Text  Prenez soin de vous en vous cuisinant de bons petits plats avec notre sélection d'électroménager ...  On aime : ✅Sa grande capacité d'étendage de + de 21 mètres ✅Sa barre d'extension spéciale dr...  Ne ratez plus vos crêpes ! Réalisez des crêpes cuites comme dans les règles grâce à cet appare...
Link Description  Nous continuons à assurer la livraison - A vos commandes !  A vos commandes !  A vos commandes !
Website Link
Text Word Count 121  158  104
Like 566  153  441

Téléshopping Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Téléshopping Top 1 ads got 566 likes. Téléshopping uses a sentence with the finishing touch title: “Crêpes Parfaites”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Téléshopping shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Téléshopping should continue to optimize the ad content.

3.Téléshopping Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-10-2020-06-17  2020-04-26-2020-06-17  2020-05-28-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Téléshopping are successful.

Téléshopping Creative Analysis: 

Téléshopping placed a Carousel ad in 2020-05-10-2020-06-17, and got 566 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Téléshopping Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Téléshopping has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Téléshopping Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-17  2020-04-26-2020-06-17  2020-05-28-2020-06-16
During  39 days  53 days 20 days 
Like  566  153  441
Share  96  31  171
Comment  78  38  150

Advertising effectiveness is a direct manifestation of advertising. Téléshopping ‘s Top 1 ad received 566 likes, 96 shares, 78 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Téléshopping, helping Téléshopping to grasp the ad data more clearly.