Top Ads on Syneos Health Québec

Syneos Health Québec Background Introduction:

Syneos Health est un organisme de recherche effectuant des tests de médicaments pour les entreprises pharmaceutiques. 1 866 262-7427

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Syneos Health Québec has been advertising and marketing on Facebook for many years. And Syneos Health Québec has placed 32 of ads on the Facebook platform in the last month. In the past few years,Syneos Health Québec has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Syneos Health Québec on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Syneos Health Québec. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Syneos Health Québec.


1.Syneos Health Québec Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Syneos Health Québec  Syneos Health Québec  Syneos Health Québec
Page Categories  Medical Research Center  Medical Research Center  Medical Research Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Syneos Health Québec Marketing Objectives Analysis: 

Syneos Health Québec has been operating in Medical Research Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Syneos Health Québec best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Syneos Health Québec Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hommes recherchés  Recevez jusqu'à 3000$ Recevez jusqu'à 3000$ 
Ad Copy Text  Hommes recherchés pour diverses études cliniques! Découvrez maintenant nos études en cours!  Volontaires recherchés pour diverses études cliniques! Découvrez maintenant nos études en cours!  Hommes recherchés pour diverses études cliniques! Découvrez maintenant nos études en cours!
Link Description  inVentiv Health clinique réalise des études cliniques à l'aide de volontaires. Contribuez voius aussi à la médecine de demain!  Études cliniques à Québec  inVentiv Health clinique réalise des études cliniques à l'aide de volontaires. Contribuez voius aussi à la médecine de demain!
Website Link
Text Word Count 95  100  95
Like 7  28  49

Syneos Health Québec Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Syneos Health Québec Top 1 ads got 7 likes. Syneos Health Québec uses a sentence with the finishing touch title: “Hommes recherchés”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Syneos Health Québec shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Syneos Health Québec should continue to optimize the ad content.

3.Syneos Health Québec Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-10-08-2020-06-17  2019-10-08-2020-06-11  2019-10-08-2020-06-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Syneos Health Québec are successful.

Syneos Health Québec Creative Analysis: 

Syneos Health Québec placed a Image ad in 2019-10-08-2020-06-17, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Syneos Health Québec Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Syneos Health Québec has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Syneos Health Québec Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-08-2020-06-17  2019-10-08-2020-06-11  2019-10-08-2020-06-08
During  254 days  248 days 245 days 
Like  7  28  49
Share  1  16  12
Comment  2  5  6

Advertising effectiveness is a direct manifestation of advertising. Syneos Health Québec ‘s Top 1 ad received 7 likes, 1 shares, 2 comments in just 254 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Syneos Health Québec, helping Syneos Health Québec to grasp the ad data more clearly.