Top Ads on Sydney Symphony Orchestra

Sydney Symphony Orchestra Background Introduction:

The internationally acclaimed Sydney Symphony Orchestra is resident at the iconic Sydney Opera House and performs more than 180 concerts a year.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sydney Symphony Orchestra has been advertising and marketing on Facebook for many years. And Sydney Symphony Orchestra has placed 11 of ads on the Facebook platform in the last month. In the past few years,Sydney Symphony Orchestra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sydney Symphony Orchestra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sydney Symphony Orchestra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sydney Symphony Orchestra.

BigSpy

1.Sydney Symphony Orchestra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sydney Symphony Orchestra  Sydney Symphony Orchestra  Sydney Symphony Orchestra
Page Categories  Orchestra  Orchestra  Orchestra
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sydney Symphony Orchestra Marketing Objectives Analysis: 

Sydney Symphony Orchestra has been operating in Orchestra for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sydney Symphony Orchestra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sydney Symphony Orchestra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Rite of Spring  Be uplifted by the power of Beethoven's greatest masterpiece Beethoven Missa Solemnis 
Ad Copy Text  Feel the power of the orchestra with this music that caused a riot. Hear it in the Sydney Town Hall,...  The power of the Sydney Symphony Orchestra and over 100 voices delivers one exciting and uplifting e...  The power of the Sydney Symphony Orchestra and over 100 voices deliver one exciting and uplifting ex...
Link Description  19-22 February  18-21 March at the Sydney Town Hall  18-21 March
Website Link  www.sydneysymphony.com  www.sydneysymphony.com  www.sydneysymphony.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 141  140  139
Like 122  493  229

Sydney Symphony Orchestra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sydney Symphony Orchestra Top 1 ads got 122 likes. Sydney Symphony Orchestra uses a sentence with the finishing touch title: “The Rite of Spring”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sydney Symphony Orchestra shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sydney Symphony Orchestra should continue to optimize the ad content.

3.Sydney Symphony Orchestra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-29-2020-02-02  2020-01-07-2020-02-02  2020-01-09-2020-02-02
Landing Page Link  https://www.sydneysymphony.com/concerts-and-tickets/whats-on/event/the-rite-of-spring?utm_source=wpromote&utm_medium=cpc&utm_campaign=the-rite-of-spring-2020?utm_source=wpromote&utm_medium=cpc&utm_campaign=rite-of-spring  https://www.sydneysymphony.com/concerts-and-tickets/whats-on/event/beethoven-missa-solemnis?utm_source=fb&utm_medium=cpc&utm_campaign=WP+-+RT+-+FB+-+SI+-+CO+-+Beethoven+Missa+Solemnis&utm_content=WP_FOF+-+beethoven-missa-solemnis+-+Version+B&fbclid=IwAR2B_-Qk1I8zZZ6QNbO5EZx_i97dz56OyG5XIgkocznIgD-PesETSranfqs   https://www.sydneysymphony.com/concerts-and-tickets/whats-on/event/beethoven-missa-solemnis?utm_source=fb&utm_medium=cpc&utm_campaign=WP+-+RT+-+FB+-+SI+-+CO+-+Beethoven+Missa+Solemnis&utm_content=WP_FOF+-+beethoven-missa-solemnis+-+Version+B&fbclid=IwAR2B_-Qk1I8zZZ6QNbO5EZx_i97dz56OyG5XIgkocznIgD-PesETSranfqs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sydney Symphony Orchestra are successful.

Sydney Symphony Orchestra Creative Analysis: 

Sydney Symphony Orchestra placed a Image ad in 2020-01-29-2020-02-02, and got 122 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sydney Symphony Orchestra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sydney Symphony Orchestra has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sydney Symphony Orchestra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-29-2020-02-02  2020-01-07-2020-02-02  2020-01-09-2020-02-02
During  5 days  27 days 25 days 
Like  122  493  229
Share  8  42  12
Comment  8  17  10

Advertising effectiveness is a direct manifestation of advertising. Sydney Symphony Orchestra ‘s Top 1 ad received 122 likes, 8 shares, 8 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sydney Symphony Orchestra, helping Sydney Symphony Orchestra to grasp the ad data more clearly.