Top Ads on Swvl

Swvl Background Introduction:

Swvl is the premium alternative to public transportation in Africa and Asia. Through our App, you can book fixed rate affordable rides on our existing routes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swvl has been advertising and marketing on Facebook for many years. And Swvl has placed 664 of ads on the Facebook platform in the last month. In the past few years,Swvl has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swvl on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swvl. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swvl.

BigSpy

1.Swvl Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swvl  Swvl  Swvl
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Swvl Marketing Objectives Analysis: 

Swvl has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swvl best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swvl Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  احجز > وفر > اوصل مرتاح  أوصل مرتاح و موفر. برومو "SwvlBack" خليك منطقي و اركب سويڤل 
Ad Copy Text  جميع إجراءات السلامة متبعة في جميع رحلات سويڤل. اوصل مر...  صحتك و صحة كباتن سويڤل هي أهم اولوياتنا. افتح الابيلكشن...  متشيلش هم مشوار الشغل، سويڤل بتوفرلك أأمن مواصلة فمصر ...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 131  171  156
Like 2  5  273

Swvl Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swvl Top 1 ads got 2 likes. Swvl uses a sentence with the finishing touch title: “احجز > وفر > اوصل مرتاح”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swvl shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swvl should continue to optimize the ad content.

3.Swvl Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-13-2020-06-20  2020-06-13-2020-06-19  2020-06-13-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id1214486024  http://itunes.apple.com/app/id1214486024   https://play.google.com/store/apps/details?id=io.swvl.customer&fbclid=IwAR2zTvcWLpZ_474Mu0dnnxY2gRpxWIaY6UpzZox78VZMRZa-DhbYie3U3S0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swvl are successful.

Swvl Creative Analysis: 

Swvl placed a Carousel ad in 2020-06-13-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swvl Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Egypt  Egypt
Language  Urdu  Arabic  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swvl has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swvl Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-20  2020-06-13-2020-06-19  2020-06-13-2020-06-18
During  8 days  7 days 6 days 
Like  2  5  273
Share  0  1  3
Comment  2  0  75

Advertising effectiveness is a direct manifestation of advertising. Swvl ‘s Top 1 ad received 2 likes, 0 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swvl, helping Swvl to grasp the ad data more clearly.