Top Ads on Swissline

Swissline Background Introduction:

A blend of Swiss science and genuine glamour... what more could you ask for in an anti-aging skincare brand? Swiss line has fashioned a new term to encompass its unique approach to skincare: glamscience.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swissline has been advertising and marketing on Facebook for many years. And Swissline has placed 31 of ads on the Facebook platform in the last month. In the past few years,Swissline has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swissline on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swissline. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swissline.

BigSpy

1.Swissline Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swissline  Swissline  Swissline
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  prestashop  prestashop

Swissline Marketing Objectives Analysis: 

Swissline has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swissline best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swissline Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.swissline-cosmetics.com  www.swissline-cosmetics.com  www.swissline-cosmetics.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Swissline Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swissline Top 1 ads got 0 likes. Swissline uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swissline shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swissline should continue to optimize the ad content.

3.Swissline Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-09-19-2020-06-19  2019-09-19-2020-06-19  2020-06-02-2020-06-19
Landing Page Link  https://www.swissline-cosmetics.com/en/?utm_source=Facebook&utm_medium=CPC&utm_campaign=BOFU  https://www.swissline-cosmetics.com/en/?utm_source=Facebook&utm_medium=CPC&utm_campaign=Catalogue   https://www.swissline-cosmetics.com/en/cell-shock/227-luxe-lift-eye-cream.html?utm_source=Facebook&utm_medium=CPC&utm_campaign=BOFU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swissline are successful.

Swissline Creative Analysis: 

Swissline placed a Carousel ad in 2019-09-19-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swissline Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,Switzerland...  Switzerland,United States,Ireland...  Switzerland,United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swissline has the best conversion in Australia,Switzerland..., and can advertise more in Australia,Switzerland... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swissline Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-19-2020-06-19  2019-09-19-2020-06-19  2020-06-02-2020-06-19
During  275 days  275 days 18 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Swissline ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 275 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swissline, helping Swissline to grasp the ad data more clearly.