Top Ads on Swisscom

Swisscom Background Introduction:

Info Servicezeiten Hotline Mo – Fr 07:00 – 20:00 Sa 08:00 – 17:00 Störungen 7 x 24 h Durchgehend geöffnet swisscom.ch/hilfe Kundencenter swisscom.ch/kundencenter Shops swisscom.ch/shops

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swisscom has been advertising and marketing on Facebook for many years. And Swisscom has placed 180 of ads on the Facebook platform in the last month. In the past few years,Swisscom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swisscom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swisscom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swisscom.

BigSpy

1.Swisscom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swisscom  Swisscom  Swisscom
Page Categories  Internet Service Provider  Internet Service Provider  Internet Service Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Swisscom Marketing Objectives Analysis: 

Swisscom has been operating in Internet Service Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swisscom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swisscom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Energy Live Session@HOME  Gratis Speed-Upgrade Von der Lochkarte zur Cloud 
Ad Copy Text  Du hast die Energy Live Session mit John Legend, Pegasus, Jonas Brothers und Major Lazor verpasst? K...  Bei inOne home-Abschluss: Gratis Speed-Upgrade + WLAN-Box 2 erhalten.  Warum der Erfinder des USB-Sticks anfangs belächelt wurde.
Link Description  Gratis auf Teleclub Zoom  Bis zu 399.– sparen. Nur bis 28.6.  Die Geschichte der Speichermedien
Website Link  www.teleclubzoom.ch  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 161  69  59
Like 25  34  98

Swisscom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swisscom Top 1 ads got 25 likes. Swisscom uses a sentence with the finishing touch title: “Energy Live Session@HOME”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swisscom shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swisscom should continue to optimize the ad content.

3.Swisscom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-19  2020-05-29-2020-06-19  2020-06-08-2020-06-18
Landing Page Link  https://www.teleclubzoom.ch/energy-live-session-home/  https://www.swisscom.ch/de/privatkunden/abos-tarife/inone-home/internet.html?campID=SM__R1201279_5529005_274473147&dclid=CLyv3ZS1jeoCFRKMYgodLJgHmA   https://www.swisscom.ch/de/magazin/datensicherheit-infrastruktur/von-der-lochkarte-in-die-cloud/?cm_ctx=sid:5c52c459b12dc0fa1498973c;adid:5e4fd954ebf13af97060773a&cm_act_cl=sid:ctx.sid;adid:ctx.adid;referrer:ctx.referrer&campID=SM_FB_E1GR1288_____B2C-C&dclid=CMCr0dqN_ukCFQGPYgodEfILDg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swisscom are successful.

Swisscom Creative Analysis: 

Swisscom placed a Image ad in 2020-06-15-2020-06-19, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swisscom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Switzerland  Switzerland
Language  English  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swisscom has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swisscom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-05-29-2020-06-19  2020-06-08-2020-06-18
During  5 days  22 days 11 days 
Like  25  34  98
Share  2  2  9
Comment  1  17  20

Advertising effectiveness is a direct manifestation of advertising. Swisscom ‘s Top 1 ad received 25 likes, 2 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swisscom, helping Swisscom to grasp the ad data more clearly.