Top Ads on Swingvy

Swingvy Background Introduction:

Swingvy is an all-in-one HR, payroll and benefits cloud based platform that allows SME businesses to engage and manage their employees effectively.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swingvy has been advertising and marketing on Facebook for many years. And Swingvy has placed 33 of ads on the Facebook platform in the last month. In the past few years,Swingvy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swingvy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swingvy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swingvy.


1.Swingvy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swingvy  Swingvy  Swingvy
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Swingvy Marketing Objectives Analysis: 

Swingvy has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swingvy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swingvy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mulakan Sekarang  馬上使用 馬上使用 
Ad Copy Text  Cuba Swingvy secara percuma - Sistem HR yang dipercayai oleh lebih 8,000 perniagaan kecil dan sederh...  -  -
Link Description  Cuti. Tuntutan. Gaji. Ganjaran  休假、請款、薪資、員工福利  休假、請款、薪資、員工福利
Website Link
Text Word Count 104  120  120
Like 94  8  13

Swingvy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swingvy Top 1 ads got 94 likes. Swingvy uses a sentence with the finishing touch title: “Mulakan Sekarang”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swingvy shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swingvy should continue to optimize the ad content.

3.Swingvy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-23-2020-06-19  2020-05-03-2020-05-12  2020-01-22-2020-05-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swingvy are successful.

Swingvy Creative Analysis: 

Swingvy placed a Image ad in 2020-03-23-2020-06-19, and got 94 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swingvy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  Indonesian  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swingvy has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swingvy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-23-2020-06-19  2020-05-03-2020-05-12  2020-01-22-2020-05-12
During  89 days  10 days 112 days 
Like  94  8  13
Share  16  2  3
Comment  11  0  5

Advertising effectiveness is a direct manifestation of advertising. Swingvy ‘s Top 1 ad received 94 likes, 16 shares, 11 comments in just 89 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swingvy, helping Swingvy to grasp the ad data more clearly.