Top Ads on Swiggy

Swiggy Background Introduction:

Swiggy brings food from the best restaurants and desserts to your doorstep. No minimum order.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swiggy has been advertising and marketing on Facebook for many years. And Swiggy has placed 1190 of ads on the Facebook platform in the last month. In the past few years,Swiggy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swiggy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swiggy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swiggy.

BigSpy

1.Swiggy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swiggy  Swiggy  Swiggy
Page Categories  Food & Beverage  Food & Beverage  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Swiggy Marketing Objectives Analysis: 

Swiggy has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swiggy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swiggy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Swiggy  Keventer products Lead4Need 
Ad Copy Text  Get your favourites delivered home safely via Swiggy by ordering in from restaurants with best safet...  No lockdown on wholesome goodness! You can now order your favourite #KeventerMilk, #KeventerLassi an...  WE ARE HIRING
Link Description  N/A  Order Online through Swiggy  WE ARE HIRING
Website Link  swiggy.onelink.me  www.swiggy.com  lead4need.in
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 169  189  13
Like 13  22  16

Swiggy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swiggy Top 1 ads got 13 likes. Swiggy uses a sentence with the finishing touch title: “Swiggy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swiggy shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swiggy should continue to optimize the ad content.

3.Swiggy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-05-2020-06-19  2020-06-12-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.swiggy.com/  https://www.swiggy.com/restaurants/keventer-agro-limited-monohar-pukur-south-kolkata-kolkata-273618   https://lead4need.in/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swiggy are successful.

Swiggy Creative Analysis: 

Swiggy placed a Carousel ad in 2020-06-05-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swiggy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  Filipino  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swiggy has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swiggy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-19  2020-06-12-2020-06-18  2020-06-14-2020-06-18
During  15 days  7 days 5 days 
Like  13  22  16
Share  0  1  2
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. Swiggy ‘s Top 1 ad received 13 likes, 0 shares, 2 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swiggy, helping Swiggy to grasp the ad data more clearly.