Top Ads on Swedbank Eestis

Swedbank Eestis Background Introduction:

Oled Swedbank gruppi kuuluvate ettevõtete FB-lehel. Enne iga finantsteenuse lepingu sõlmimist tutvu hoolikalt teenuse tingimustega ja pea nõu asjatundjaga.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swedbank Eestis has been advertising and marketing on Facebook for many years. And Swedbank Eestis has placed 57 of ads on the Facebook platform in the last month. In the past few years,Swedbank Eestis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swedbank Eestis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swedbank Eestis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swedbank Eestis.

BigSpy

1.Swedbank Eestis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swedbank Eestis  Swedbank Eestis  Swedbank Eestis
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Swedbank Eestis Marketing Objectives Analysis: 

Swedbank Eestis has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swedbank Eestis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swedbank Eestis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vaata Sigridi praktikavlogi esimest episoodi >>>  Swedbank Eestis Muretu suvi viipemaksega 
Ad Copy Text  ‍ PRAKTIKAST PÄRISELT ‍ Milline on üks praktikasuvi Swedbankis? Saladuseloori asub kergitama S...   Otsime RAHAASJADE TEABEKESKUSE JUHTI, kes aitaks kaasa eestimaalaste rahatarkuse edendamisele. Kand...  Soojad suveilmad lausa kutsuvad õue. Naudi neid päevi kontaktivabalt ja kasuta viipemakset - nutit...
Link Description  N/A   Otsime RAHAASJADE TEABEKESKUSE JUHTI, kes aitaks kaasa eestimaalaste rahatarkuse edendamisele. Kandideeri ise või märgi kommentaarides keegi, kelle juurde julgeksid alati asjalikku finantsalast nõu küsima minna PS. Ametikoht ei eelda töötamist pealinnas. Tee karjääri oma kodukohas! Vaata lähemalt, mida uuelt kolleegilt ootame bit.ly/rahaasjade-teabekeskuse-juht.  N/A
Website Link  bit.ly  bit.ly  www.swedbank.ee
CTA  WATCH_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 400  378  110
Like 60  55  20

Swedbank Eestis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swedbank Eestis Top 1 ads got 60 likes. Swedbank Eestis uses a sentence with the finishing touch title: “Vaata Sigridi praktikavlogi esimest episoodi >>>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swedbank Eestis shared 400 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swedbank Eestis should continue to optimize the ad content.

3.Swedbank Eestis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-08-2020-06-17  2020-06-02-2020-06-07  2020-05-27-2020-06-03
Landing Page Link  https://www.google.com/sorry/index?continue=https://www.youtube.com/watch?v%3DXR970c5r9J0&q=EgQvWGqsGJiYjvcFIhkA8aeDS779UvwRm_s6fJVQXJlvYyeWZ2TcMgFy  https://swedbank.easycruit.com/intranet/external/vacancy/2519289/197413?iso=ee&fbclid=IwAR2wjAhLiyBTnFmmTU9b92yQsVnlTzTpRNUlgp6kexoEUvRZHCDm7O0fiLs   https://www.swedbank.ee/private/cards/paymentSolutions/contactless?language=EST&WT.mc_id=202005_contactless_payment_facebook_1080x1080_mobile_ee_est

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swedbank Eestis are successful.

Swedbank Eestis Creative Analysis: 

Swedbank Eestis placed a Video ad in 2020-06-08-2020-06-17, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swedbank Eestis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia  Estonia  Estonia
Language  Estonian  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swedbank Eestis has the best conversion in Estonia, and can advertise more in Estonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swedbank Eestis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-17  2020-06-02-2020-06-07  2020-05-27-2020-06-03
During  10 days  6 days 8 days 
Like  60  55  20
Share  6  10  1
Comment  1  3  2

Advertising effectiveness is a direct manifestation of advertising. Swedbank Eestis ‘s Top 1 ad received 60 likes, 6 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swedbank Eestis, helping Swedbank Eestis to grasp the ad data more clearly.