Top Ads on Swatch

Swatch Background Introduction:

The Swatch Facebook page is the ongoing & shared story of Swatch & all people who contribute to it.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Swatch has been advertising and marketing on Facebook for many years. And Swatch has placed 1126 of ads on the Facebook platform in the last month. In the past few years,Swatch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Swatch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Swatch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Swatch.

BigSpy

1.Swatch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Swatch  Swatch  Swatch
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Swatch Marketing Objectives Analysis: 

Swatch has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Swatch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Swatch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  THE NEW NEON COLLECTION  Swatch PICK YOURS 
Ad Copy Text  New BIG BOLD JELLY. The neon collection, inspired by city lights and designed for you.  霓虹光線般的震撼,全新BIG BOLD JELLY衝擊您的視覺享受  New BIG BOLD JELLY. The neon collection, inspired by city lights and designed for you.
Link Description  Get yours now  N/A  N/A
Website Link  shop.swatch.com  shop.swatch.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 86  71  86
Like 308  83  854

Swatch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Swatch Top 1 ads got 308 likes. Swatch uses a sentence with the finishing touch title: “THE NEW NEON COLLECTION”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Swatch shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Swatch should continue to optimize the ad content.

3.Swatch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-11-2020-06-20  2020-06-08-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://shop.swatch.com/en_my/collections/big-bold-c111.html?utm_source=facebook&utm_medium=social-paid&utm_content=ppmla-soc-int&utm_campaign=big-bold-jelly-neon-2020  https://shop.swatch.com/zh_hk/collections/big-bold-c111.html?utm_source=facebook&utm_medium=social-paid&utm_content=ppmla-fans&utm_campaign=big-bold-jelly-neon-2020&fbclid=IwAR2vDPInY8AsMpce2jCevmnQjUXU91XbsgWnRcoPzPVyiw3-NOk7Jd1m8ps   https://www.facebook.com/209096792435563/posts/4254597377885464/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Swatch are successful.

Swatch Creative Analysis: 

Swatch placed a Carousel ad in 2020-06-11-2020-06-20, and got 308 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Swatch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  Malaysia
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Swatch has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Swatch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-08-2020-06-20  2020-06-10-2020-06-20
During  10 days  13 days 11 days 
Like  308  83  854
Share  10  5  56
Comment  13  2  42

Advertising effectiveness is a direct manifestation of advertising. Swatch ‘s Top 1 ad received 308 likes, 10 shares, 13 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Swatch, helping Swatch to grasp the ad data more clearly.