Top Ads on Suunto

Suunto Background Introduction:

From the highest mountains to the deepest oceans, Suunto equips and inspires outdoor adventurers to conquer new territory.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Suunto has been advertising and marketing on Facebook for many years. And Suunto has placed 324 of ads on the Facebook platform in the last month. In the past few years,Suunto has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Suunto on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Suunto. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Suunto.

BigSpy

1.Suunto Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Suunto  Suunto  Suunto
Page Categories  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  N/A

Suunto Marketing Objectives Analysis: 

Suunto has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Suunto best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Suunto Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Suunto 
Ad Copy Text  no setting  no setting  Suunto EOFY Sale has started. Find 20% to 50% off the perfect Suunto Sports and Fitness Watch. *Ne...
Link Description  N/A  N/A  N/A
Website Link  www.pulsure.dk  www.pulsure.dk  www.suunto.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  209
Like 0  0  5

Suunto Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Suunto Top 1 ads got 0 likes. Suunto uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Suunto shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Suunto should continue to optimize the ad content.

3.Suunto Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-29-2020-06-19  2020-05-29-2020-06-19  2020-06-14-2020-06-17
Landing Page Link  https://www.pulsure.dk/  https://www.pulsure.dk/   https://www.suunto.com/en-au/Products/sports-watches/suunto-5/suunto-5-burgundy-copper/?utm_medium=cpc&utm_source=facebook&utm_campaign=facebook_rm_performance_apac_aus_rm_product_visitors_30_feed_suunto%3Eperformance%3Efacebook%3Eapac%3Eaus%3Een%3Esocial%3Erm%3Eeofy-2020%3E2020_carousel_shop_now_v1&utm_content=c-aus%3El-en%3Et-rm_product_visitors_30%3Ep-feed%3Eg-all&cmpid=facebook%7Crm%7Cperformance%7Capac%7Caus%7Crm_product_visitors_30%7Cfeed%7Csuunto%3Eperformance%3Efacebook%3Eapac%3Eaus%3Een%3Esocial%3Erm%3Eeofy-2020%3E2020%7Ccarousel%7Cshop_now%7Cv1%7Csuunto%3Eperformance%3Efacebook%3Eapac%3Eaus%3Een%3Esocial%3Erm%3Eeofy-2020%3E2020~c-aus%3El-en%3Et-rm_product_visitors_30%3Ep-feed%3Eg-all&fbclid=IwAR0RZytVMZGcG7l6ZkWdKIfrnmi76ugmgEHpokqoSxmqR6VyJAOhqQVA9eI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Suunto are successful.

Suunto Creative Analysis: 

Suunto placed a Carousel ad in 2020-05-29-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Suunto Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Denmark  Australia
Language  English  English  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Suunto has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Suunto Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-05-29-2020-06-19  2020-06-14-2020-06-17
During  22 days  22 days 4 days 
Like  0  0  5
Share  0  0  0
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Suunto ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Suunto, helping Suunto to grasp the ad data more clearly.