Top Ads on Sutra Beauty

Sutra Beauty Background Introduction:

The Sutra collection includes 100% Solid Ceramic Flat Irons, Clipless Curling Irons & 100% REMY Human Hair Extensions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sutra Beauty has been advertising and marketing on Facebook for many years. And Sutra Beauty has placed 153 of ads on the Facebook platform in the last month. In the past few years,Sutra Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sutra Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sutra Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sutra Beauty.

BigSpy

1.Sutra Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sutra Beauty  Sutra Beauty  Sutra Beauty
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Sutra Beauty Marketing Objectives Analysis: 

Sutra Beauty has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sutra Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sutra Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  For Beachy Waves, Bouncy Curls or Even Straight Locks  For Beachy Waves, Bouncy Curls or Even Straight Locks N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  sutrabeauty.com  bit.ly  www.sutrabeauty.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Sutra Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sutra Beauty Top 1 ads got 0 likes. Sutra Beauty uses a sentence with the finishing touch title: “For Beachy Waves, Bouncy Curls or Even Straight Locks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sutra Beauty shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sutra Beauty should continue to optimize the ad content.

3.Sutra Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-02-2020-06-15  2020-05-01-2020-06-15  2020-05-15-2020-06-15
Landing Page Link  https://sutrabeauty.com/products/mini-ceramic-curling-iron?_pos=5&_sid=c6512225a&_ss=r  https://sutrabeauty.com/products/styling-wand?_pos=1&_sid=7a55c6463&_ss=r   https://sutrabeauty.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sutra Beauty are successful.

Sutra Beauty Creative Analysis: 

Sutra Beauty placed a Video ad in 2020-05-02-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sutra Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sutra Beauty has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sutra Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-02-2020-06-15  2020-05-01-2020-06-15  2020-05-15-2020-06-15
During  45 days  46 days 32 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Sutra Beauty ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sutra Beauty, helping Sutra Beauty to grasp the ad data more clearly.