Top Ads on Susan G. Komen 3-Day

Susan G. Komen 3-Day Background Introduction:

The Susan G. Komen 3-Day is a 3 day, 60-mile walk for women and men who want to make a personal difference in the fight against breast cancer. http://www.the3day.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Susan G. Komen 3-Day has been advertising and marketing on Facebook for many years. And Susan G. Komen 3-Day has placed 88 of ads on the Facebook platform in the last month. In the past few years,Susan G. Komen 3-Day has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Susan G. Komen 3-Day on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Susan G. Komen 3-Day. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Susan G. Komen 3-Day.

BigSpy

1.Susan G. Komen 3-Day Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Susan G. Komen 3-Day  Susan G. Komen 3-Day  Susan G. Komen 3-Day
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Susan G. Komen 3-Day Marketing Objectives Analysis: 

Susan G. Komen 3-Day has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Susan G. Komen 3-Day best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Susan G. Komen 3-Day Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  3 Days. 60 Miles. End Breast Cancer.  3 Days. 60 Miles. End Breast Cancer. REGISTER FOR THE 3-DAY 
Ad Copy Text  Commit 3 days in 2019. Join over 500,000 participants to date in the fight to end breast cancer.  Commit 3 days in 2019. Join over 500,000 participants to date in the fight to end breast cancer.  COMMIT 3 DAYS and get your 3-Day on. Dressing up is all part of the fun as you walk those 60 hard mi...
Link Description  Sign up today.  Sign up today.  #COMMIT3DAYS
Website Link  www.the3day.org  www.the3day.org  www.the3day.org
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 96  96  125
Like 22  7  95

Susan G. Komen 3-Day Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Susan G. Komen 3-Day Top 1 ads got 22 likes. Susan G. Komen 3-Day uses a sentence with the finishing touch title: “3 Days. 60 Miles. End Breast Cancer.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Susan G. Komen 3-Day shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Susan G. Komen 3-Day should continue to optimize the ad content.

3.Susan G. Komen 3-Day Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-03-08-2019-04-26  2019-03-08-2019-04-26  2019-02-01-2019-04-26
Landing Page Link  http://www.the3day.org/site/TR/2018/General?fr_id=2040&pg=entry  http://www.the3day.org/site/TR/2018/General?fr_id=2040&pg=entry   http://www.the3day.org/site/TR/2018/General?fr_id=2034&pg=entry

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Susan G. Komen 3-Day are successful.

Susan G. Komen 3-Day Creative Analysis: 

Susan G. Komen 3-Day placed a Video ad in 2019-03-08-2019-04-26, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Susan G. Komen 3-Day Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Susan G. Komen 3-Day has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Susan G. Komen 3-Day Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-08-2019-04-26  2019-03-08-2019-04-26  2019-02-01-2019-04-26
During  50 days  50 days 85 days 
Like  22  7  95
Share  5  0  6
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Susan G. Komen 3-Day ‘s Top 1 ad received 22 likes, 5 shares, 0 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Susan G. Komen 3-Day, helping Susan G. Komen 3-Day to grasp the ad data more clearly.