Top Ads on Surfline

Surfline Background Introduction:

We'll check the waves, read the buoys, do the interviews, and arrange the photography. You just go surf & enjoy.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Surfline has been advertising and marketing on Facebook for many years. And Surfline has placed 10 of ads on the Facebook platform in the last month. In the past few years,Surfline has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Surfline on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Surfline. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Surfline.


1.Surfline Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Surfline  Surfline  Surfline
Page Categories  Ocean  Travel Company  Ocean
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

Surfline Marketing Objectives Analysis: 

Surfline has been operating in Ocean for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Surfline best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Surfline Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Flex at home  N/A Body Glove Hawaii Sweepstakes 
Ad Copy Text  Comfortable period support, in and out of the water ????‍♀️ with The Flex Company Just ask Kea...  Surfline Morocco  Round-trip airfare for two, 3-night stay at Turtle Bay Resort, $1,000 gift card + more. Sweepstakes ...
Link Description  With free delivery  N/A  Win a Trip to Hawaii with the Body Glove Team Prize Includes: Round-trip coach airfare for two from major U.S. airport nearest selected entrant's residence to Oahu, Hawaii 3-night stay for two at the Turtle Bay Resort Hawaii (standard room, double-occupancy) Meet and Greet event with Body Glove spon...
Website Link
Text Word Count 111  16  114
Like 82  926  86

Surfline Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Surfline Top 1 ads got 82 likes. Surfline uses a sentence with the finishing touch title: “Try Flex at home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Surfline shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Surfline should continue to optimize the ad content.

3.Surfline Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-29-2020-06-05  2020-02-07-2020-02-11  2020-01-10-2020-01-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Surfline are successful.

Surfline Creative Analysis: 

Surfline placed a Video ad in 2020-05-29-2020-06-05, and got 82 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Surfline Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Surfline has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Surfline Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-05  2020-02-07-2020-02-11  2020-01-10-2020-01-15
During  8 days  5 days 6 days 
Like  82  926  86
Share  8  63  5
Comment  15  6  8

Advertising effectiveness is a direct manifestation of advertising. Surfline ‘s Top 1 ad received 82 likes, 8 shares, 15 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Surfline, helping Surfline to grasp the ad data more clearly.