Top Ads on Superhuman

Superhuman Background Introduction:

Дэвид Вердези. Антрополог. 30 лет изучаю людей со сверспособностями. Эксперт ООН.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Superhuman has been advertising and marketing on Facebook for many years. And Superhuman has placed 178 of ads on the Facebook platform in the last month. In the past few years,Superhuman has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Superhuman on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Superhuman. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Superhuman.


1.Superhuman Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Superhuman  Superhuman  Superhuman
Page Categories  Vitamins/Supplements  Vitamins/Supplements  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Superhuman Marketing Objectives Analysis: 

Superhuman has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Superhuman best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Superhuman Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mass Shredder Stack is back in stock!  Elite immune system boosting is only ONE click awaySave up to 30% The ONLY Black Seed Oil With 2,500+ 5-Star Reviews 
Ad Copy Text  Mass Shredder Stack is back in stock! Because we sold out so so quick and a lot of people missed ou...  Boost your immune system NOW but pay LATER with AfterPay! TAP the link and use AfterPay at checko...  Super-oil for skin, hair, and digestion support.* "I love black seed oil! I can feel a huge differe...
Link Description  For Guys Who Want Aggressive Fat Loss & Muscle Gains† The Mass Shredder Stack is our most aggressive Recomp Stack and is for guys who want Aggressive Fat Loss and Rapid Muscle Gains. The Mass Shredder is the only recomp stack ever made that hits the 5 Pillars of rapid full body transformation ...  N/A  Cold-pressed, high potency, better tasting. That's Maju.
Website Link
Text Word Count 296  225  681
Like 62  140  28

Superhuman Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Superhuman Top 1 ads got 62 likes. Superhuman uses a sentence with the finishing touch title: “Mass Shredder Stack is back in stock!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Superhuman shared 296 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Superhuman should continue to optimize the ad content.

3.Superhuman Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-01-14-2020-06-18  2020-04-09-2020-06-18  2020-06-08-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Superhuman are successful.

Superhuman Creative Analysis: 

Superhuman placed a Image ad in 2020-01-14-2020-06-18, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Superhuman Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Superhuman has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Superhuman Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-14-2020-06-18  2020-04-09-2020-06-18  2020-06-08-2020-06-17
During  157 days  71 days 10 days 
Like  62  140  28
Share  9  7  3
Comment  15  2  2

Advertising effectiveness is a direct manifestation of advertising. Superhuman ‘s Top 1 ad received 62 likes, 9 shares, 15 comments in just 157 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Superhuman, helping Superhuman to grasp the ad data more clearly.