Top Ads on Superdry
Superdry Background Introduction:
British design. Spirit of Japan. Men's & women's premium fashion & accessories. Share your Superdry style using #MySuperdry
Superdry has been advertising and marketing on Facebook for many years. And Superdry has placed 280 of ads on the Facebook platform in the last month. In the past few years,Superdry has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Superdry on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Superdry. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Superdry.
1.Superdry Top 3 Ads Basic Understanding
|Page Categories||Clothing Store||Clothing Store||Clothing Store|
Superdry Marketing Objectives Analysis:
Superdry has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Superdry best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Superdry Top 3 Ads Content Display
|Ad Headline||ON TOP up to 15 %||Superdry Mid Year Sale!||Superdry|
|Ad Copy Text||-||Mid Year Sale: Online Exclusive Promo ✨ Enjoy 40% OFF on all sale items. No promo code needed duri...||STOP! Κάνε screenshot αυτό το post, πήγαινε στο Superdry Store στο The Mall A...|
|Link Description||N/A||Free Delivery & Free Returns||STOP! Κάνε screenshot αυτό το post, πήγαινε στο Superdry Store στο The Mall Athens την Παρασκευή 19/6 και το Σάββατο 20/6, δείξε το στο ταμείο και κέρδισε έκπτωση 30% σε όλα τα είδη! Superdry Store @The Mall Athens Ανδρέα Παπανδρέου 35, Μαρούσι, Τηλ. 210 619 9907 Ωράριο Λειτουργίας Δευτέρα-Παρασκευή: 10:00-21:00 Σάββατο: 09:00-20:00 #SDMYWAY|
|Text Word Count||2036||113||503|
Superdry Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Superdry Top 1 ads got 464 likes. Superdry uses a sentence with the finishing touch title: “ON TOP up to 15 %”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Superdry shared 2036 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Superdry should continue to optimize the ad content.
3.Superdry Top 3 Ads Creative Selection
|Landing Page Link||https://www.superdry.th/contact/outlet?utm_source=fb&utm_medium=post&utm_campaign=jun20||https://www.superdry.my/collections/mid-year-sale?utm_source=fb&utm_medium=wc&utm_campaign=June2020%7CSuperdry%7CWebsiteClicks%7CMen%7CMidYearSale&utm_content=June2020%7CSuperdry%7CWebsiteClicks%7CMen%7CMidYearSale40%7CA%7Cfb%7Cwc%7Cmale%7CMalaysia%7Ceng%7CimgA%7C1x1%7C%7C&fbclid=IwAR3lASQNMcgKVo0XDDaVR7qPS2fw1LTyTjlV2VV1gTwPDq_bco7YFR6WRVA||https://www.facebook.com/SuperdryGreece/photos/p.3107199175994052/3107199175994052/?type=3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Superdry are successful.
Superdry Creative Analysis:
Superdry placed a Video ad in 2020-06-18-2020-06-20, and got 464 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Superdry Top 3 Ads Audience Analysis:
Superdry has the best conversion in Thailand, and can advertise more in Thailand in the future.
5.Superdry Top 3 Ads Performance Display
|During||3 days||3 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Superdry ‘s Top 1 ad received 464 likes, 5 shares, 8 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Superdry, helping Superdry to grasp the ad data more clearly.