Top Ads on Superdry

Superdry Background Introduction:

British design. Spirit of Japan. Men's & women's premium fashion & accessories. Share your Superdry style using #MySuperdry

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Superdry has been advertising and marketing on Facebook for many years. And Superdry has placed 280 of ads on the Facebook platform in the last month. In the past few years,Superdry has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Superdry on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Superdry. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Superdry.

BigSpy

1.Superdry Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Superdry  Superdry  Superdry
Page Categories  Clothing Store  Clothing Store  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Superdry Marketing Objectives Analysis: 

Superdry has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Superdry best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Superdry Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ON TOP up to 15 %  Superdry Mid Year Sale! Superdry 
Ad Copy Text  -  Mid Year Sale: Online Exclusive Promo ✨ Enjoy 40% OFF on all sale items. No promo code needed duri...  STOP! Κάνε screenshot αυτό το post, πήγαινε στο Superdry Store στο The Mall A...
Link Description  N/A  Free Delivery & Free Returns  STOP! Κάνε screenshot αυτό το post, πήγαινε στο Superdry Store στο The Mall Athens την Παρασκευή 19/6 και το Σάββατο 20/6, δείξε το στο ταμείο και κέρδισε έκπτωση 30% σε όλα τα είδη! Superdry Store @The Mall Athens Ανδρέα Παπανδρέου 35, Μαρούσι, Τηλ. 210 619 9907 Ωράριο Λειτουργίας Δευτέρα-Παρασκευή: 10:00-21:00 Σάββατο: 09:00-20:00 #SDMYWAY
Website Link  bit.ly  www.superdry.my  www.facebook.com
CTA  CONTACT_US  LEARN_MORE  
Text Word Count 2036  113  503
Like 464  30  40

Superdry Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Superdry Top 1 ads got 464 likes. Superdry uses a sentence with the finishing touch title: “ON TOP up to 15 %”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Superdry shared 2036 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Superdry should continue to optimize the ad content.

3.Superdry Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-18
Landing Page Link  https://www.superdry.th/contact/outlet?utm_source=fb&utm_medium=post&utm_campaign=jun20  https://www.superdry.my/collections/mid-year-sale?utm_source=fb&utm_medium=wc&utm_campaign=June2020%7CSuperdry%7CWebsiteClicks%7CMen%7CMidYearSale&utm_content=June2020%7CSuperdry%7CWebsiteClicks%7CMen%7CMidYearSale40%7CA%7Cfb%7Cwc%7Cmale%7CMalaysia%7Ceng%7CimgA%7C1x1%7C%7C&fbclid=IwAR3lASQNMcgKVo0XDDaVR7qPS2fw1LTyTjlV2VV1gTwPDq_bco7YFR6WRVA   https://www.facebook.com/SuperdryGreece/photos/p.3107199175994052/3107199175994052/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Superdry are successful.

Superdry Creative Analysis: 

Superdry placed a Video ad in 2020-06-18-2020-06-20, and got 464 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Superdry Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Greece
Language  English  English  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Superdry has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Superdry Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-18
During  3 days  3 days 2 days 
Like  464  30  40
Share  5  1  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Superdry ‘s Top 1 ad received 464 likes, 5 shares, 8 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Superdry, helping Superdry to grasp the ad data more clearly.