Top Ads on Sunrise Senior Living

Sunrise Senior Living Background Introduction:

Sunrise Senior Living communities offer Independent Living, Assisted Living, Alzheimer's & Memory Care, Nursing & Rehabilitative Services in the US, Canada and the UK.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sunrise Senior Living has been advertising and marketing on Facebook for many years. And Sunrise Senior Living has placed 53 of ads on the Facebook platform in the last month. In the past few years,Sunrise Senior Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sunrise Senior Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sunrise Senior Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sunrise Senior Living.

BigSpy

1.Sunrise Senior Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sunrise Senior Living  Sunrise Senior Living  Sunrise Senior Living
Page Categories  Retirement & Assisted Living Facility  Retirement & Assisted Living Facility  Retirement & Assisted Living Facility
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sunrise Senior Living Marketing Objectives Analysis: 

Sunrise Senior Living has been operating in Retirement & Assisted Living Facility for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sunrise Senior Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sunrise Senior Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discover Savings Through June 30  Discover More at Sunrise Discover More at Sunrise 
Ad Copy Text  For nearly 40 years, Sunrise Senior Living has provided unparalleled care to our residents. With a f...  From assisted living and memory care to independent living—we’re here for more, no matter what y...  From assisted living and memory care to independent living—we’re here for more, no matter what y...
Link Description  Care you can depend on  Visit a Northern Virginia Community  
Website Link  www.sunriseseniorliving.com  www.sunriseseniorliving.com  www.sunriseseniorliving.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 173  117  117
Like 1798  343  753

Sunrise Senior Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sunrise Senior Living Top 1 ads got 1798 likes. Sunrise Senior Living uses a sentence with the finishing touch title: “Discover Savings Through June 30”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sunrise Senior Living shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sunrise Senior Living should continue to optimize the ad content.

3.Sunrise Senior Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-16  2020-02-26-2020-03-02  2019-09-26-2020-01-14
Landing Page Link  https://www.sunriseseniorliving.com/lp/here-for-you%20?DS_C=facebook&xid=100001092&utm_source=facebook&utm_medium=social&utm_campaign=sunrise_na&utm_term=prospecting&utm_content=1200x1200_HFYN  https://www.sunriseseniorliving.com/lp/here-for-more?DS_C=facebook&xid=10000471&utm_source=facebook&utm_medium=display&utm_campaign=sunrisenova&utm_term=prospecting&utm_content=1200x628_new_adventures   https://www.sunriseseniorliving.com/lp/here-for-more?DS_C=facebook&xid=10000414&utm_source=facebook&utm_medium=display&utm_campaign=sunrisena&utm_term=prospecting&utm_content=1200x628_new_adventures

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sunrise Senior Living are successful.

Sunrise Senior Living Creative Analysis: 

Sunrise Senior Living placed a Image ad in 2020-05-13-2020-06-16, and got 1798 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sunrise Senior Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Saudi Arabia,Australia  N/A  N/A
Language  Spanish  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sunrise Senior Living has the best conversion in United States,Saudi Arabia,Australia, and can advertise more in United States,Saudi Arabia,Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sunrise Senior Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-16  2020-02-26-2020-03-02  2019-09-26-2020-01-14
During  35 days  6 days 111 days 
Like  1798  343  753
Share  191  25  69
Comment  152  26  55

Advertising effectiveness is a direct manifestation of advertising. Sunrise Senior Living ‘s Top 1 ad received 1798 likes, 191 shares, 152 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sunrise Senior Living, helping Sunrise Senior Living to grasp the ad data more clearly.