Top Ads on Sunkist Shell
Sunkist Shell Background Introduction:
Shell Select Vida e Caffe (self service)
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Sunkist Shell has been advertising and marketing on Facebook for many years. And Sunkist Shell has placed 34 of ads on the Facebook platform in the last month. In the past few years,Sunkist Shell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Sunkist Shell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sunkist Shell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sunkist Shell.
1.Sunkist Shell Top 3 Ads Basic Understanding
|Name||Sunkist Shell||Sunkist Shell||Sunkist Shell|
|Page Categories||Gas Station||Gas Station||Gas Station|
Sunkist Shell Marketing Objectives Analysis:
Sunkist Shell has been operating in Gas Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sunkist Shell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Sunkist Shell Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Timeline Photos||Timeline Photos||Timeline Photos|
|Ad Copy Text||Great Value For Money BUY ANY 1x 500ml Energade AND 1x Beacon Countline - R19.90||Everyday should include COFFEE! :D||Share a Coke With Me BUY 2x 440ml Coca-Cola® (Sugar Products) - R17.90|
|Link Description||Great Value For Money BUY ANY 1x 500ml Energade AND 1x Beacon Countline - R19.90||Everyday should include COFFEE! :D||Share a Coke With Me BUY 2x 440ml Coca-Cola® (Sugar Products) - R17.90|
|Text Word Count||80||34||71|
Sunkist Shell Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Sunkist Shell Top 1 ads got 0 likes. Sunkist Shell uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Sunkist Shell shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sunkist Shell should continue to optimize the ad content.
3.Sunkist Shell Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/sunkistshell/photos/a.1015748115122763/2428545823842978/?type=3||https://www.facebook.com/sunkistshell/photos/a.1015748115122763/2430806936950200/?type=3||https://www.facebook.com/sunkistshell/photos/a.1015748115122763/2432872420076985/?type=3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sunkist Shell are successful.
Sunkist Shell Creative Analysis:
Sunkist Shell placed a Image ad in 2019-05-04-2019-05-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Sunkist Shell Top 3 Ads Audience Analysis:
|Country||South Africa||South Africa||South Africa|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Sunkist Shell has the best conversion in South Africa, and can advertise more in South Africa in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Sunkist Shell Top 3 Ads Performance Display
|During||4 days||3 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Sunkist Shell ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sunkist Shell, helping Sunkist Shell to grasp the ad data more clearly.